Senior Marketing Manager

Albertsons Companies • Pleasanton, CA

1h • $115,000 - $160,000

About The Position

The Senior Marketing Manager will lead integrated media strategies across Paid Media, Performance Marketing, Organic Social, and Influencer Marketing to support enterprise business objectives and deliver measurable business outcomes. The role connects paid, earned, and influencer media, helping Albertsons move toward a more integrated, customer-first social media approach and break down channel silos.

The position owns and evolves enterprise influencer marketing strategy, manages agency partnerships, and leads cross-channel campaign planning and execution. It uses analytics, audience insights, and measurement tools to improve customer acquisition, engagement, and retention, while partnering with creative, analytics, brand, pharmacy, ecommerce, retail media, and operations teams. The manager also drives innovation through testing and emerging opportunities and communicates performance and recommendations to senior leadership and cross-functional teams.

Requirements

• 8–10+ years of marketing experience, with significant experience across Paid Media, Performance Marketing, Social Media, and/or Influencer Marketing.
• Demonstrated expertise developing and executing influencer marketing programs at scale, including creator selection, content strategy, contracts, measurement, and optimization.
• Experience leading multi-channel media programs such as Paid Social, Display, Video, Search, and Influencer Marketing.
• Experience connecting social, brand, and performance marketing teams to create integrated customer experiences.
• Strong understanding of customer acquisition, retention, audience strategy, and media measurement.
• Proven agency management experience, including oversight of media, influencer, and creative agency partners.
• Experience managing large budgets and complex cross-functional initiatives.
• Strong analytical skills and ability to translate performance data into actionable business recommendations.
• Strong project management skills and ability to manage multiple workstreams and stakeholders simultaneously.
• Excellent communication, presentation, and relationship management skills.
• Strong leadership skills, including experience managing direct reports and indirect resources such as agency teams, cross-functional partners, and vendors.
• Strategic thinking, collaboration, customer-first orientation, and ability to influence across complex cross-functional organizations.

Nice To Haves

• Agency experience combined with in-house brand marketing experience.
• Experience identifying and implementing emerging media opportunities, new platform capabilities, creator partnerships, and innovative testing frameworks.
• MBA.

Responsibilities

• Lead integrated media strategies across Paid Media, Performance Marketing, Organic Social, and Influencer Marketing to support enterprise business objectives.
• Bridge the Organic Social and Paid Media teams by coordinating planning, messaging, audience strategies, and measurement frameworks.
• Own and evolve enterprise influencer marketing strategy, including campaign development, creator partnerships, platform innovation, and performance measurement.
• Develop customer-centric media plans that use paid, organic, and influencer channels cohesively to deliver incremental business impact.
• Manage media and influencer agency relationships, ensuring strategic alignment, accountability, and performance optimization.
• Use analytics, audience insights, and measurement tools to evaluate media effectiveness and identify opportunities to improve customer acquisition, engagement, and retention.
• Lead end-to-end campaign planning and execution across multiple channels, balancing business priorities, budgets, timelines, and stakeholder needs.
• Partner with Creative, Analytics, Brand Marketing, Pharmacy Marketing, Ecommerce, Retail Media, and Operations teams on integrated go-to-market strategies.
• Drive innovation through testing, learning, and adoption of emerging media and influencer opportunities.
• Communicate performance, recommendations, and strategic direction to senior leadership and cross-functional teams.

Benefits

• Competitive wages paid weekly.
• Access to up to 50% of earned wages before payday through a partnership with Stream.
• Associate discounts.
• Health and financial well-being benefits for eligible associates, including medical, dental, and 401(k).
• Time off, including vacation, holidays, and sick pay, subject to eligibility requirements.
• Training, career growth, and development opportunities.
• Inclusive work environment with colleagues who reflect the communities served.
• Benefits may include medical, dental, vision, disability and life insurance, sick pay, PTO/vacation or flexible time off, paid holidays, bereavement pay, and retirement benefits (pension and/or 401(k) eligibility).
• Associates in this position may be eligible for a quarterly bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior