Senior Marketing Manager

Oath•New York, NY

5h•$130,000 - $160,000•Hybrid

About The Position

Oath is a strategic giving platform that helps donors direct contributions toward races and causes where they can have the greatest impact. The Senior Marketing Manager will grow Oath’s grassroots donor base through paid media and peer-to-peer programs, while building a community of donors who share Oath with their networks. The role is approximately 70% paid media and peer-to-peer marketing and 30% community building, with autonomy to develop programs and support from the Head of Growth and teams across email, social, and creator partnerships. The 2028 presidential cycle is expected to be a major donor-acquisition opportunity. The role owns the donor experience from first impression through sign-up, annual and quarterly budgets, channel and funnel targets, paid campaigns, campaign concepts, donor community and ambassador programs, copy and testing, and top-of-funnel measurement. The Senior Marketing Manager will collaborate cross-functionally to coordinate messaging, plan campaigns around cultural and political events, explore earned media, and report on performance and economics.

Requirements

At least 6 years of experience in paid digital, performance marketing, or digital fundraising.
Proven track record managing large paid budgets, achieving strong ROI, and setting and meeting targets.
Data literacy, including the ability to read dashboards, interpret metrics, and make decisions based on data.
Strong writing skills and ability to draft and test creative within a defined brand voice.
Ability to generate effective campaign ideas.
High personal standards and accountability for the quality and results of work.
Bias toward action; ability to be resourceful, creative, and connect work across the organization.
Interest in politics and civic engagement and enthusiasm for reaching new donors.

Nice To Haves

Experience in political, advocacy, or nonprofit organizations.
Experience in growth roles at leading technology or consumer companies, MBB consulting, investment banking, or VC/PE.
Hands-on experience with peer-to-peer texting or relational organizing tools.
Experience building or moderating online communities.

Responsibilities

Own the donor journey from initial ad impression through sign-up and the subsequent Oath experience.
Build and manage annual and quarterly budgets for paid media and peer-to-peer marketing; set acquisition, cost-per-donor, and retention targets, forecast results, and reallocate budgets based on performance.
Plan, launch, and optimize paid media campaigns across Meta, Google, and emerging platforms, including targeting, creative testing, pacing, and audience development.
Develop campaign concepts, audiences, offers, and creative direction for paid and peer-to-peer campaigns; brief designers, writers, and creators.
Manage Oath’s community spaces and create opportunities for donors to participate and share Oath with their networks.
Recruit, train, and support volunteer ambassadors and creators.
Launch and manage donor-to-donor texting, referral campaigns, giving circles, and shareable race pages.
Draft and iterate ad copy, landing pages, and peer-to-peer scripts in Oath’s brand voice.
Work with engineering and product teams on landing-page tests, structured A/B testing, and conversion-rate optimization; build and optimize routines with AI tools.
Coordinate with Email & Lifecycle, Social & Creator Partnerships, and Partnerships so channels deliver consistent messaging; collaborate with lifecycle marketing on CRM.
Plan campaigns around major national cultural and political events and support efforts to broaden reach through earned media, including tracking results.
Own weekly reporting on spend, cost per donor, conversion, and retention by channel, explaining what changed and why.
Own measurement across the top-of-funnel team, including community, influencer and affiliate, and events; build a scorecard leadership can trust.
Use an understanding of Oath’s economics to shift budget toward better-performing channels and activities.