Senior Marketing Manager

NYU Langone Health • New York, NY

9h • $84,578 - $124,800

About The Position

NYU Langone Health is seeking a skilled and strategic Senior Marketing Manager to support development and execution of marketing plans for prioritized Communities of Practice (COP). The role manages end-to-end marketing planning and execution for assigned COPs in close partnership with the Marketing Director and Senior Director, Relationship Lead. It integrates patient-centered storytelling, instructional and procedural video content, physician profiles, and broader marketing plans into cohesive initiatives across channels.

Reporting to the Director of Marketing within the Brand Experience, Creative and Design Center of Excellence, the Senior Marketing Manager supports strategy across clinical areas including PCC and Radiation Oncology, Transplant, Neurology, Neurosurgery, ENT, Women's Health, OBGYN, GI, Surgery, Ophthalmology, Adult Psychiatry, and Urology. The role translates strategy into actionable plans and leads planning and execution, workflows, measurement, and deliverables.

The position develops strategic marketing plans aligned with institutional and clinical goals; executes campaigns and other tactical deliverables; incorporates patient narratives and accessible care information; and coordinates paid, owned, and digital channels. It partners with Digital, Content Studio, Brand, Creative and Design, Strategy, and Program Measurement teams to plan campaigns, track results, and optimize performance. It also supports operational improvements and prioritization of high-volume requests.

The role requires a bachelor's degree in Communications, Marketing, or a related field and 6–8 years of relevant experience. A master's degree and experience in healthcare or other regulated industries are preferred. The annual salary range is $84,577.92–$124,800.00; actual compensation depends on factors including experience, specialty, education, and hospital need.

Requirements

• 6–8 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment.
• Demonstrated ability to translate strategy into executable marketing plans.
• Strong project management skills and experience executing tactical deliverables.
• Experience with SEO, audience segmentation, analytics, and channel planning.
• Experience integrating marketing with broader institutional or enterprise campaigns to support a unified brand approach.
• Experience with audience segmentation and channel optimization for patient and physician audiences.
• Bachelor's degree in Communications, Marketing, or a related field.
• Ability to communicate effectively with all levels of the organization.

Nice To Haves

• Master's degree in Communications, Marketing, or a related field.
• Background in healthcare, academic medical centers, or other regulated industries.
• Experience managing planning functions in a matrixed environment.
• Familiarity with marketing analytics, campaign evaluation, and optimization methods.
• Experience working with PCC and Radiation Oncology, Transplant, Neurology, Neurosurgery, ENT, Women's Health, OBGYN, GI, Surgery, Ophthalmology, Adult Psychiatry, or Urology.

Responsibilities

• Shape marketing strategies and maintain strategic marketing plans for assigned Communities of Practice, aligned with institutional and clinical department goals.
• Lead execution of marketing strategies through briefs, collateral, campaigns, content calendars, and reporting, ensuring consistency and timely delivery.
• Incorporate patient narratives, care-journey content, and accessible information that supports patient decision-making and preparedness.
• Manage marketing deliverables and support overflow volume for priority projects as designated by the Senior Director.
• Apply audience segmentation and channel best practices to engage patient and physician audiences.
• Partner with Digital teams to incorporate messaging, collateral, and search engine marketing strategies into marketing plans.
• Incorporate location-specific service-line considerations, including access points, physician expertise, and differentiators across NYU Langone Health markets.
• Integrate marketing tactics with broader institutional campaigns to ensure consistent messaging.
• Execute marketing deliverables across collateral, search engine marketing, messaging, owned channels, multimedia, and test-and-learn concepts.
• Write, design, and deliver marketing plans across channels in alignment with COP strategies.
• Drive tactical marketing plans for new programs, procedures, and recruitment efforts.
• Develop and execute patient-focused content, including patient narratives, instructional and procedural videos, and physician profiles.
• Ensure deliverables are activated through appropriate paid, owned, and digital channels and comply with channel requirements, brand standards, and institutional guidelines.
• Coordinate planning outputs with the Senior Director, Relationship Lead, and Marketing Director to support institutional priorities, patient experience, clinical expertise, and service-line differentiation.
• Collaborate with Content Studio, Brand, Creative and Design, and Digital teams on email, digital signage, and other paid, earned, and owned channels.
• Work with Strategy, Digital, and Program Measurement teams to define campaign tracking requirements, support measurement setup, and inform optimization.
• Prepare planning documentation and reporting for leadership review and decision-making.
• Coordinate with stakeholder-facing colleagues to clarify requests and objectives and translate COP strategy into executable plans.
• Refine processes and support planning frameworks as part of continuous improvement.
• Use analytics and reporting to inform planning cycles, optimize performance, and drive accountability.
• Review campaign performance, including search engine marketing and content engagement metrics, and use insights to refine tactics.
• Support prioritization and management of high-volume requests, coordinating intake and execution across COP initiatives.

Benefits

• Comprehensive benefits and wellness package.
• Financial security benefits.
• Generous time-off program.
• Employee resource groups for peer support.
• Holistic employee wellness program covering physical, mental, nutritional, sleep, social, financial, and preventive care.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior