Senior Manager, Marketing

Hancock Whitney Bank•Gulfport, MS

18h

About The Position

The Senior Manager, Marketing plans and manages the successful implementation of marketing programs to achieve stated revenue growth goals. The role receives strategic guidance, coaching, and development from a Director or Manager, Segment Marketing. The position develops campaign and program briefs, builds an in-depth understanding of financial products, contributes to client-segment positioning and marketing plans, and helps improve program performance and return on investment. It coordinates internal and external resources to execute campaigns, creates marketing content, assesses the impact of programs across the buying funnel through incremental sales and revenue, and recommends future plans and resource adjustments based on results. The role also builds relationships across the company, keeps current on marketing trends, follows department policies and workflows, and serves as a first line of defense in implementing appropriate risk controls. The position has supervisory responsibilities, including coordinating and evaluating an assigned team. Responsibilities may include interviewing, hiring, training, assigning and directing work, performance management, associate compensation, approving expense reports, and resolving concerns and problems.

Requirements

Bachelor’s degree in Business, Marketing, Finance, or a related discipline, or equivalent; other degrees may be considered with strongly demonstrated marketing or sales results.
At least 7 years of experience in relevant accountable marketing disciplines, such as customer, segment, database, direct, or digital marketing.
Experience working for or with a publicly traded company.
Quantified results from marketing programs and campaigns created and managed.
Excellent writing and communication skills.
Proficiency with Microsoft PowerPoint, Word, and Excel.
Demonstrated interest in building a knowledge base and active curiosity about what drives customer and business value.
Ability to travel if required to perform essential job functions.
Ability to work under stress and meet deadlines.
Ability to operate related equipment, and to read and interpret documents, if required to perform essential job functions.
Ability to lift, move, or carry approximately 10 pounds if required to perform essential job functions, subject to accommodation provisions.

Nice To Haves

Experience in a regulated industry, such as financial services, healthcare, or gaming, is strongly preferred but not required.
Personal or professional experience in emerging marketing disciplines such as growth hacking, inbound marketing, or social media is encouraged but not required.

Responsibilities

Create campaign or program briefs that define outcomes and activities based on strategic guidance.
Develop an in-depth understanding of financial product features and benefits offered to the segment.
Contribute to defining and refining client-segment positioning strategies and achieving segment marketing goals and program ROI.
Help define and update marketing plans for specific channels under the direction of the Director or Manager, Segment Marketing.
Generate ideas for future improvements based on stakeholder discussions and campaign tracking results.
Ensure marketing programs adhere to brand standards and support brand equity as well as short-term sales.
Coordinate internal and external resources to execute campaigns and programs.
Create marketing content, including articles, blog posts, emails, letters, and presentations.
Use internal and external resources to understand program impact across the buying funnel, including incremental sales, revenue, and ROI.
Contribute ideas and recommendations for future planning and recommendations to adjust resources and goals based on campaign results.
Build relationships across the company and maintain and enhance high standards of internal reputation.
Learn about new trends and opportunities to build knowledge for future thought leadership.
Follow established department policies, procedures, and workflow practices.
Serve as a first line of defense in implementing appropriate risk controls.
Coordinate and evaluate the assigned team and provide guidance and oversight.
Carry out supervisory responsibilities, potentially including interviewing, hiring, training, assigning and directing work, performance management, compensation, expense-report approval, and resolving concerns and problems.