Senior Marketing Manager

Guidant Power • Chicago, IL

1d • $130,000 - $150,000 • Remote

About The Position

Guidant Power is seeking a high-potential B2B marketer to build and own the marketing function of a rapidly growing, private equity-backed services company. This is a hands-on leadership opportunity to own the company's lead generation engine, including HubSpot, campaigns, marketing metrics, budget, agencies, and the process for creating qualified pipeline. The role reports directly to the CEO and collaborates closely with sales and operating leadership. This position offers a unique opportunity to own the entire marketing function, work directly with senior leadership on growth strategies, participate in a private equity firm's marketing cohort, and gain experience in organic growth, M&A integration, and scaling a services platform. Success will be measured by tangible business results, with potential for broader responsibilities as the company expands.

Requirements

• 5 or more years of progressive B2B marketing experience with a track record of increasing responsibility and strong business results.
• Demonstrated success in personally building and executing demand generation programs that create qualified opportunities and pipeline.
• Strong hands-on experience with HubSpot or a comparable marketing automation platform, including the technical ability to build workflows, reporting, and campaigns, and manage external implementation resources.
• A robust marketing foundation encompassing segmentation, positioning, customer acquisition, qualitative market research, content strategy, SEO, paid media, social media, email marketing, events, and account-based marketing.
• Proficiency in working with data, funnel metrics, attribution models, campaign measurement, budgets, and reporting that links marketing investments to pipeline and revenue.
• Excellent judgment and communication skills for effective collaboration with sales, operations, technical experts, external partners, and senior leadership.

Nice To Haves

• Ambitious builder, energized by creating new initiatives and eager for broader responsibility.
• Strategic and hands-on approach, capable of moving from market insights and investment decisions to campaign execution, HubSpot workflows, dashboard creation, and vendor management.
• Commercially minded, viewing marketing as a revenue-generating function focused on qualified opportunities, sales productivity, pipeline, and ROI.
• Customer curious, with strong listening skills, ability to ask insightful questions, identify patterns, and translate insights into improved campaigns and positioning.
• Self-directed and accountable, demonstrating urgency, follow-through, and comfort with being measured on results.

Responsibilities

• Build the lead flow model to support bookings goals, defining the required number of leads and qualified opportunities and their advance creation timeline.
• Create and manage integrated campaigns across various channels including email, paid media, social media, events, conferences, trade shows, webinars, outbound BDR programs, SEO, and targeted account marketing.
• Own the marketing calendar, campaign priorities, annual marketing plan, and budget.
• Oversee HubSpot implementation and utilization as the primary top-of-funnel platform for campaigns, lead scoring, qualification, workflows, attribution, and reporting.
• Build dashboards to track pipeline generated by source, funnel conversion rates, cost per qualified opportunity, campaign ROI, and pipeline coverage for the next one to two quarters.
• Conduct qualitative market research with customers, prospects, sales teams, and technical experts to refine positioning, content, offers, and campaigns.
• Manage agencies, contractors, paid media partners, content creators, data vendors, and other external resources, ensuring quality, cost-effectiveness, timeliness, and results.
• Support Guidant's M&A strategy by integrating acquired companies into Guidant's marketing systems, processes, brand, and cross-sell programs.

Benefits

• Base salary range of $130,000 to $150,000, depending on experience and qualifications.
• 20% target annual performance bonus.
• Opportunity for broader leadership responsibility through measurable results.
• Participation in Shore Capital's marketing cohort, sharing best practices and learning with other marketers in a top-tier private equity firm's portfolio.
• Direct experience with organic growth, M&A integration, cross-sell programs, and the operating discipline of a rapidly scaling services platform.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed