Senior Marketing Manager

Denali Therapeutics•South San Francisco, CA

1d•$151,000 - $196,000

About The Position

Denali Therapeutics is seeking a Senior Marketing Manager, Global Marketing, with a background in promotional execution and tactical marketing in the biotechnology or pharmaceutical industry. The role supports awareness and consideration among patients and healthcare professionals for a lead product in the rare disease space, translating brand strategy into high-quality, compliant promotional tactics in metabolic diseases. The Senior Marketing Manager builds and executes brand-aligned print and digital materials and supports the day-to-day implementation of marketing tactics across channels. The role also contributes to brand strategy development and works closely with cross-functional teams and field partners to ensure effective execution.

Requirements

Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
10+ years of overall experience, including biotechnology or pharmaceutical marketing experience.
Understanding of biotechnology or pharmaceutical market dynamics, promotional and regulatory requirements, and the MLR review process.
Strong attention to detail and ability to translate brand strategy into high-quality, timely promotional materials and tactics.
Data-driven approach to optimization.
Excellent verbal and written communication skills, with the ability to convey complex information clearly and empathetically to patients and healthcare providers.
Proven ability to work effectively across functions and lead collaborative initiatives with internal and external stakeholders.
Exceptional organizational skills and experience managing multiple projects, agency and vendor relationships, timelines, and priorities in a fast-paced environment.

Nice To Haves

Experience with promotional execution or tactical marketing.

Responsibilities

Build and execute brand-aligned print and digital marketing materials, including patient- and HCP-facing promotional pieces, websites, digital ads, and sales support tools.
Manage day-to-day execution of targeted omnichannel marketing tactics across owned, earned, and paid channels, ensuring materials are timely and aligned with brand strategy.
Collaborate with patient advocacy groups, the patient community, and other stakeholders to understand the patient journey and help ensure support programs and materials meet patient and healthcare professional needs.
Guide promotional materials through Medical, Legal, and Regulatory (MLR) review and partner with Compliance to ensure timely approval and adherence to promotional and regulatory standards.
Collaborate with cross-functional team members on market research and secondary analysis to identify patient and HCP trends, needs, and challenges.
Support planning and on-site execution of medical conferences, congresses, and advisory boards, including development of booth materials, leave-behinds, and sales support tools.
Track and report tactical performance metrics, including material utilization, digital engagement, and campaign reach, to inform optimization.
Coordinate with field and sales teams to integrate marketing tactics into commercial execution.