Senior Marketing Manager

Yubo

2d • Hybrid

About The Position

Yubo is seeking a Senior Marketing Manager to turn its brand ambition into effective marketing across major campaigns, paid and owned channels, and smaller tests. Reporting to the Director of Brand & Communications, the role translates Yubo’s brand strategy into an executable US marketing programme. It leads integrated brand campaigns, campaign and paid-media planning and management, and the development of influencer capabilities. The position is hands-on and high-ownership, requiring strategic thinking and practical execution, with close collaboration across Creative, PR, Product, UA, Data, Trust & Safety, and Legal. The primary focus is the US, with potential contribution to expansion into new markets as Yubo’s marketing activity grows. This is a freelance position on a six-month contract, with a target start in Q4 2026.

The successful candidate will help build Yubo’s brand and drive growth by developing campaigns informed by audience insight and data, establishing effective marketing operations and measurement, and creating influencer, social, and community activity. They will contribute to Yubo’s privacy and safety by design efforts when handling tools and features involving personal data.

Yubo describes its culture as valuing flexibility, well-being, and impact. Its hybrid model requires two office days per month, with the remaining work rhythm flexible. The company also highlights its Paris office, team activities, family-friendly policies, and wellness offerings.

Requirements

• Breadth of experience in brand and integrated marketing; experience in high-growth technology, consumer apps, entertainment, lifestyle, or youth-culture businesses is preferred.
• Track record of developing and delivering integrated campaigns across paid, owned, and earned channels with cross-functional partners.
• Understanding of the US market and how 18–24-year-olds engage with brands, culture, and social platforms.
• Experience owning campaign and paid-media planning and management, ideally in partnership with performance marketing, creative, and communications teams.
• Ability to analyse campaign performance and translate data into clear optimisation and investment recommendations.
• Experience working with creative teams to develop campaign platforms, briefs, and work that is strategically strong and creatively ambitious.
• Proactive, autonomous, and highly collaborative working style.
• Ability to move between strategic recommendations and hands-on execution, including briefing, creative review, media planning, and performance analysis.

Nice To Haves

• Curiosity about less traditional channels, partnerships, and approaches, with creativity to test new ways of reaching people and maximise earned attention.

Responsibilities

• Lead development and execution of priority US brand campaigns from insight and strategy through briefing, delivery, optimisation, and reporting.
• Translate Yubo’s positioning, audience priorities, and seasonal moments into cultural marketing activity that earns attention among Gen Z.
• Develop integrated paid, earned, and owned channel plans in partnership with PR and Creative.
• Own campaign budget planning and day-to-day management, partnering with UA on paid-media strategy and optimisation.
• Explore less traditional ways to reach and engage audiences, challenging default channel choices and designing effective marketing approaches.
• Establish working rhythms across Brand, Creative, PR, Product, UA, and Data, including briefing, approvals, reporting, and learning.
• Work with Data and UA to analyse performance and make evidence-based optimisation recommendations.
• Build measurement plans so campaigns, tests, and experiments inform future investment and possible expansion into new markets.
• Identify, recommend, and deliver tests and experiments to support learning and improve future investment.
• Build plans, operating models, and internal capability for consistent influencer activity integrated with wider campaigns.
• Manage influencer agency relationships and negotiate cost-effective partnership models.
• Support Yubo’s Privacy & Safety by Design efforts and demonstrate awareness of privacy and safety issues when handling personal-data-related tools and features.

Benefits

• Hybrid work model with two office days per month and flexibility for the rest of the work schedule.
• Access to the Paris office.
• Team get-togethers, events, and team-building activities.
• Childcare options and family-friendly policies.
• Health insurance, wellness programs, sports classes, and mental well-being initiatives.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed