Senior Marketing Manager

Sibylline

About The Position

The Senior Marketing Manager leads Sibylline’s marketing function and oversees the development and execution of an integrated marketing strategy to build brand awareness, generate demand, support business growth, and strengthen the company’s market position. Reporting directly to the Director of Commercial Success, the role leads the in-house marketing team and aligns marketing activity with commercial objectives and strategic priorities. The role spans B2B marketing, including brand and communications, demand generation, product marketing, content marketing, digital marketing, and events. In collaboration with senior leadership, the Client Success Team, and subject matter experts, the Senior Marketing Manager turns the company’s expertise and services into value propositions, campaigns, and initiatives that engage existing clients, attract prospects, and support revenue growth. The position sets marketing direction, manages budgets and resources, develops team capabilities, and measures the delivery and impact of marketing activity.

Requirements

Bachelor’s degree in Communications, Marketing, English, or a similar field.
8–12 years of progressive marketing experience, including leadership roles in fast-paced environments.
Proficiency in Microsoft Office Suite and LinkedIn Marketing strategies.
Ability to work independently and collaboratively, and adapt to new challenges in a dynamic, fast-paced environment.
Ability to combine strategic thinking with hands-on execution, commercial acumen, creativity, leadership, and project management skills.
Excellent written and verbal communication, English fluency, and interpersonal skills.
Strong leadership, team development, project management, communication, and presentation skills, including the ability to influence stakeholders at all levels.
Ability to work flexible hours, including evenings, weekends, and holidays, as operational needs dictate.

Nice To Haves

Proven success scaling B2B or B2C marketing efforts at a mid-sized company or startup.
Knowledge of the risk/security intelligence industry and/or experience in an adjacent industry.

Responsibilities

Lead and manage a small in-house team, including a Marketing Associate and Sibylline Media’s Lead Editor, providing strategic direction, coaching, and professional development.
Develop and execute integrated, multi-channel marketing campaigns aligned with commercial objectives to drive brand awareness, demand generation, lead acquisition, and client engagement.
Establish, monitor, and report on marketing KPIs; evaluate campaign effectiveness, lead generation, pipeline contribution, and ROI to inform optimisation.
Collaborate with the Client Success team, Product, subject matter experts, and other stakeholders to align marketing with business priorities and maintain consistent messaging and brand standards.
Maintain a deep understanding of the company’s products and services and market developments.
Oversee marketing and promotion of Sibylline’s own-brand and external events, working with the Client Success Team to maximise attendance, engagement, and commercial opportunities.
At times, project manage cross-team event planning, execution, and follow-up activities.
Manage marketing budgets, resources, systems, and processes for efficient delivery, prioritisation, and continuous improvement.
Oversee marketing lead management and attribution in Microsoft Dynamics 365, tracking marketing-sourced and marketing-influenced leads, opportunities, and revenue.
Perform other duties as assigned.
Manage calls or projects outside traditional business hours on occasion.