Senior Marketing Manager

Alliance Animal Health • Charlotte, NC

1d

About The Position

The Senior Marketing Manager is an integrated marketing driver in a growing veterinary service organization. Reporting directly to the Director of Regional Marketing, this role helps increase client engagement, grow practice volume, and further differentiate the Alliance Animal Health brand. The position works with stakeholders across the organization and individual veterinary practices, combining relationship building and customer growth strategy with execution across email, community marketing, website development, SMS, and other channels. The role requires agility, strong time management and execution, strategic drive, and a focus on insights and solutions that advance the business.

Requirements

• At least 5 years of experience in a related field, such as marketing or communications.
• Exceptional agility, time management, executional excellence, strategic drive, and hunger for insights and business solutions.
• Ability to partner with internal stakeholders, external partners, and cross-functional teams.
• Ability to communicate effectively with stakeholders.

Nice To Haves

• Experience in the veterinary industry.
• At least 1 year of supervisory experience.

Responsibilities

• Engage and frequently communicate with Regional Managers to adapt marketing efforts to changes in the veterinary industry.
• Inform and drive client growth strategies for more than 60 individually branded practices.
• Support development of technology solutions that create frictionless client engagement and identify opportunities to optimize performance.
• Partner with the Channel Marketing team to lead practice-level execution of email, website launches, SMS campaigns, and other marketing campaigns.
• Partner with practices to create lasting, high-impact relationships.
• Support and leverage marketing analytics to inform strategies and drive optimizations.
• Develop Test & Learn messaging, frequency, and channel tests, and apply learnings at scale.
• Manage projects, budgets, timelines, and resources, and provide executive status reports.
• Build collaborative relationships with cross-functional stakeholders to improve the effectiveness of marketing solutions.
• Communicate project status and challenges effectively to stakeholders.
• Perform other business needs and duties as assigned.
• Attend corporate collaborative sessions and visit practices as required.

Benefits

• Alliance Educates, Alliance Propel, and Alliance Cares programs offering financial, learning, and wellness opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed