Senior Marketing Manager

Albertsons • Pleasanton, CA

11d

About The Position

The Enterprise Media team at Albertsons Companies drives customer acquisition, retention, engagement, and business growth through integrated strategies spanning Paid Media, Performance Marketing, Organic Social, and Influencer Marketing. The Senior Marketing Manager leads cross-channel media strategies that connect customers with the company’s brands and deliver measurable business outcomes.

Positioned at the intersection of paid, earned, and influencer media, this leader helps integrate social media efforts and break down channel silos. The role calls for deep expertise in influencer marketing, performance media, agency management, and cross-functional leadership to connect enterprise priorities across social, media, creative, analytics, and business stakeholders.

Requirements

• 8–10-plus years of marketing experience, with significant experience across Paid Media, Performance Marketing, Social Media, and/or Influencer Marketing.
• Demonstrated expertise developing and executing influencer marketing programs at scale, including creator selection, content strategy, contracts, measurement, and optimization.
• Experience leading multi-channel media programs, including channels such as Paid Social, Display, Video, Search, and Influencer Marketing.
• Experience connecting social, brand, and performance marketing teams to create integrated customer experiences.
• Strong understanding of customer acquisition, retention, audience strategy, and media measurement.
• Proven agency management experience, including oversight of media, influencer, and creative agency partners.
• Experience managing large budgets and complex cross-functional initiatives.
• Strong analytical skills and the ability to translate performance data into actionable business recommendations.
• Strategic thinking and the ability to connect business objectives, customer insights, and media strategy across channels.
• Strong collaboration and influencing skills, including the ability to navigate complex cross-functional organizations.
• Strong project management skills and the ability to manage multiple workstreams and stakeholders simultaneously.
• Excellent communication, presentation, and relationship management skills.
• Customer-first mindset and ability to favor integrated solutions over channel-specific approaches.
• Strong leadership skills and experience managing direct reports and indirect resources, including agency teams, cross-functional partners, and vendors.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Nice To Haves

• Agency experience combined with in-house brand marketing experience.
• Experience identifying and implementing emerging media opportunities, new platform capabilities, creator partnerships, and innovative testing frameworks.
• MBA.

Responsibilities

• Lead integrated media strategies across Paid Media, Performance Marketing, Organic Social, and Influencer Marketing to support enterprise business objectives.
• Bridge the Organic Social and Paid Media teams by coordinating planning, messaging, audience strategies, and measurement frameworks.
• Own and evolve the enterprise influencer marketing strategy, including campaign development, creator partnerships, platform innovation, and performance measurement.
• Develop customer-centric media plans that use paid, organic, and influencer channels cohesively to deliver incremental business impact.
• Manage media and influencer agency relationships, ensuring strategic alignment, accountability, and performance optimization.
• Use analytics, audience insights, and measurement tools to evaluate media effectiveness and identify opportunities to improve customer acquisition, engagement, and retention.
• Lead end-to-end campaign planning and execution across multiple channels while balancing business priorities, budgets, timelines, and stakeholder needs.
• Partner with Creative, Analytics, Brand Marketing, Pharmacy Marketing, Ecommerce, Retail Media, and Operations teams on integrated go-to-market strategies.
• Drive innovation through testing, learning, and adoption of emerging media and influencer opportunities.
• Communicate performance, recommendations, and strategic direction to senior leadership and cross-functional teams.

Benefits

• Competitive wages paid weekly
• Access to up to 50% of earned wages before payday through a partnership with Stream
• Associate discounts
• Health and financial well-being benefits for eligible associates, including medical, dental, and 401(k)
• Time off, including vacation, holidays, and sick pay
• Training, career growth, and development
• Inclusive work environment with talented colleagues who reflect the communities served

What This Job Offers

• Job Type: Full-time
• Career Level: Senior