Senior Marketing Manager

Gopuff•Concord, CA

4d•$145,000 - $175,000•Hybrid

About The Position

Gopuff/BevMo! is hiring a Senior Marketing Manager to bring major marketing initiatives to life. The role owns BevMo!’s integrated approach to campaigns across brand, talent partnerships, cultural moments, and strategic growth initiatives, turning ideas and business priorities into coordinated plans across channels, teams, and partners. The Senior Marketing Manager connects strategy, creative, media, partnerships, performance, CRM, and external partners to ensure campaigns are launched cohesively and make an impact. The role calls for strong ownership, creative judgment, a bias for action, and the ability to shape plans, write briefs, guide creative work, solve problems, and bring work to market. The company moves quickly and priorities may evolve, so the role requires creating clarity from ambiguity and keeping teams moving. The preferred work arrangement is three days onsite at the Concord, California office. California-based employees who are willing to travel as needed will also be considered.

Requirements

At least 7 years of experience in brand marketing, integrated marketing, media/publishing, agency strategy or creative work, or a combination of these fields.
Demonstrated ability to turn ambiguous challenges into shipped experiences rather than just presentations.
Strong startup instincts, including defining processes, pursuing approvals, and covering unassigned gaps.
High standards for creativity and craft, with the judgment to distinguish good work from work that is merely adequate.
Ability to support decisions with numbers and business reasoning.
Experience managing partners, budgets, and multiple concurrent projects.
Direct and efficient communication.
Motivation to win.

Responsibilities

Own integrated execution of major BevMo! campaigns across brand, product, growth, and cultural moments, including events, product launches, and other initiatives.
Turn strategy into actionable campaign plans across creative, media, social, CRM, performance, partnerships, and in-app channels.
Write briefs that clearly define the problem for creative and cross-functional teams and establish measures of success.
Align teams from kickoff through launch and ensure consumer touchpoints express a connected campaign idea.
Identify credible cultural opportunities for Gopuff/BevMo! and move quickly to capitalize on them.
Lead campaigns involving Gopuff/BevMo! talent and brand partnerships from concept through launch and measurement.
Develop creative partnership ideas that connect the brands to culture and generate attention beyond traditional paid media.
Extend partnerships into broader marketing platforms across the Gopuff/BevMo! ecosystem rather than treating them as standalone activations.
Lead day-to-day work with talent teams, agencies, brands, and external partners, maintaining momentum and quality.
Translate strategic business priorities into integrated marketing plans with clear objectives, audiences, channels, and success measures.
Identify opportunities for marketing and the Gopuff/BevMo! brands to contribute more to business growth.
Partner with Brand, Performance, CRM, Product, Merchandising, and other teams to connect brand impact with business outcomes.
Analyze campaign performance, identify what worked and what did not, and apply learnings to future work.
Manage campaign timelines, budgets, deliverables, approvals, and cross-functional coordination from start to finish.
Identify and address roadblocks proactively.
Drive legal, regulatory, and partner approvals to keep campaigns moving.
Maintain a high creative standard across consumer touchpoints and take responsibility for campaign outcomes.