Senior Marketing Manager

Gopuff•Los Angeles, CA

4d•Hybrid

About The Position

Gopuff/BevMo! is hiring a Senior Marketing Manager to lead integrated marketing initiatives for BevMo!. The role turns ideas and business priorities into coordinated campaign plans across channels, teams, and partners, connecting strategy, creative, media, partnerships, performance, CRM, and external partners so campaigns launch cohesively and have an impact. The position calls for strong ownership, creative judgment, decisiveness, and the ability to create clarity and keep work moving as priorities evolve. The role is centered on integrated campaign execution, talent and brand partnerships, strategic growth initiatives, and end-to-end campaign operations. The manager will shape plans and briefs, coordinate cross-functional teams, maintain a high creative standard, and assess campaign outcomes. The ideal candidate is comfortable working through ambiguity and taking responsibility for campaign results from initial concept through launch and measurement. The preferred work arrangement is three days onsite at the Concord, California office. California-based employees who are willing to travel as needed may also be considered. The role is eligible for a discretionary annual cash bonus and participation in Gopuff’s equity incentive plan.

Requirements

7+ years of experience in brand marketing, integrated marketing, media/publishing, agency strategy or creative work, or a combination of these fields.
Track record of turning ambiguous challenges into launched experiences, not just presentations.
Strong startup instincts, including the ability to define processes, pursue approvals, and fill unassigned gaps.
High standards for creativity and craft, with strong judgment about quality.
Ability to support business decisions with data and numbers.
Experience managing partners, budgets, and multiple concurrent projects.
Direct and efficient communication.

Responsibilities

Own integrated execution of major BevMo! campaigns across brand, product, growth, and cultural moments.
Turn strategy into actionable campaign plans across creative, media, social, CRM, performance, partnerships, and in-app channels.
Write briefs that define the problem to solve and establish clear measures of success.
Keep teams aligned from kickoff through launch and ensure consumer touchpoints connect to the same campaign idea.
Identify credible cultural opportunities and move quickly to capitalize on them.
Lead talent and brand partnership campaigns from concept through launch and measurement.
Develop creative partnership ideas that connect the brands to culture and generate attention beyond traditional paid media.
Extend partnerships into broader marketing platforms across the Gopuff/BevMo! ecosystem.
Serve as the day-to-day lead for talent teams, agencies, brands, and external partners.
Turn strategic business priorities into integrated marketing plans with clear objectives, audiences, channels, and success measures.
Identify opportunities for marketing and the brands to contribute more to business growth.
Partner with Brand, Performance, CRM, Product, Merchandising, and other teams to connect brand impact with business outcomes.
Analyze campaign performance, identify what worked and what did not, and apply learnings to future work.
Own campaign timelines, budgets, deliverables, approvals, and cross-functional coordination from start to finish.
Proactively identify and resolve roadblocks.
Drive legal, regulatory, and partner approvals to keep campaigns moving.
Maintain a high creative standard across consumer touchpoints and take responsibility for campaign outcomes.