Marketing Manager I/II, Consumer – Parkinson’s Disease
About The Position
The Marketing Manager I/II, Consumer Marketing, supports the commercialization and growth of AbbVie’s Parkinson’s Disease brand by developing and executing direct-to-consumer (DTC) strategies and tactics that drive disease and brand awareness, consideration, and conversion. The role works closely with Consumer Marketing leadership and cross-functional partners—including Medical Affairs, Regulatory, Legal, Patient Services, Sales, Analytics and Performance Excellence (APEX), and agency partners—to deliver aligned, compliant consumer marketing programs. This is an execution-oriented marketing role in a highly matrixed, regulated environment. It involves hands-on work across a consumer omnichannel ecosystem and supports brand strategy, patient segmentation, consumer education and engagement, media optimization, research, campaign measurement, agency oversight, and budget management. The role also builds expertise in Parkinson’s Disease, the patient journey, the competitive landscape, and brand strategy.
Requirements
- Bachelor’s degree in marketing or a related field, or equivalent experience.
- Marketing experience demonstrating proficiency in core marketing skills such as creative development, positioning, segmentation, value proposition development, and investment optimization.
- Strong communication, collaboration, and interpersonal skills, including the ability to work effectively with internal teams and external agency partners.
- Strong project management, analytical, and conceptual thinking skills.
- Self-starter with attention to detail, execution, and follow-through.
- Ability to influence and lead without direct authority.
Nice To Haves
- 3–5 years of relevant marketing experience; Manager I/II level is determined by experience.
- Pharmaceutical or consumer packaged goods (CPG) experience.
- Consumer marketing or product management experience, including DTC mass media such as TV, print, radio, and web/digital.
- Experience supporting an on-market brand.
- Experience managing multiple external agencies, including creative, media, digital, database, and CRM partners.
- CRM experience, including direct mail and email, and familiarity with social media platforms and their use in brand marketing.
- Experience working in a highly matrixed organization and collaborating with HCP marketing and Sales teams.
Responsibilities
- Lead development and management of DTC tactics to drive awareness, consideration, and conversion, with emphasis on digital communications such as websites, CRM, social, paid media, video/audio, and direct mail.
- Support consumer marketing plans aligned with brand and business objectives and ensure consistent execution of brand strategy across consumer channels and touchpoints.
- Use market trends, competitive dynamics, consumer insights, and data analysis to inform and refine marketing strategy and patient segmentation.
- Identify opportunities to differentiate the brand and improve education and engagement for patients and care partners.
- Support media strategy and performance optimization, including test-and-learn efforts to reach customer segments efficiently.
- Support market surveys, focus groups, consumer interviews, and other research to strengthen brand positioning, messaging, and differentiation.
- Support campaign measurement frameworks and evaluate performance against brand objectives and ROI.
- Set direction for and manage agency partners, including scope, coordination, and oversight, to deliver quality work on time and within budget.
- Manage projects from planning through execution, ensuring deadlines and regulatory and compliance requirements are met.
- Track and manage the consumer marketing budget in collaboration with the team.
- Build expertise in Parkinson’s Disease, the patient journey, the competitive landscape, and brand strategy.
- Partner with Medical, Regulatory, Legal, APEX, and Patient Services to develop compliant messaging and tactics addressing patient and care partner needs.
- Collaborate with HCP marketing and Sales leadership to incorporate field insights into consumer tactics and communicate brand strategy consistently across HCP and consumer efforts.
- Ensure compliance with AbbVie policies, industry regulations, and legal requirements.
- Demonstrate AbbVie’s Ways of Working, including “All for One AbbVie” and “Make Possibilities Real.”
Benefits
- Paid time off, including vacation, holidays, and sick time.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligible to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
