Marketing Manager Consumer Goods

Omya•Cincinnati, OH

About The Position

The Marketing Manager serves as the primary marketing liaison and support for the Consumer Goods Segment, including Personal Care, Food, and Nutrition. The role develops and executes short- and long-range marketing plans and programs to support the profit growth and expansion of company products and services. It oversees advertising and promotional activities across print, digital, and events, and plans regional trade shows from pre-show promotion through post-show follow-up. The position creates content for social media, brochures, websites, and other media; evaluates audience and market reactions to marketing programs and adjusts strategy in response to changing market and competitive conditions. As Marketing Cloud lead, the role oversees customer marketing journeys and related activities across the Life Science segment, as well as regional corporate needs as they arise. It establishes marketing goals, oversees the annual budget for Personal Care and Food/Nutra activities, monitors results, and takes corrective action to meet objectives within budget. The role also provides market and trends research and analysis for the Personal Care and Food/Nutra segments. Travel is up to 15% domestically and internationally, mostly within the Americas, with potential travel to Europe for Omya facilities, customers, exhibitions, or training.

Requirements

Bachelor’s degree in marketing, business, or a related field is required.
At least 3 years of experience in a marketing role is required.
Experience planning, executing, and measuring marketing strategies across multiple channels and audiences.
Experience planning and conducting primary and secondary market research, including surveys, data collection, and synthesis.
Experience translating market research into actionable commercial and marketing communications strategies.
Experience creating content for digital and print media.
Experience working with third-party service providers for creative work, content, exhibitions, advertising, and market research.
At least 3 years of proficiency with Microsoft applications, including Excel, PowerPoint, SharePoint, and Teams, and with CRM software such as Salesforce.
Ability to travel up to 15% domestically and internationally.

Nice To Haves

Master’s degree preferred.
Marketing experience in a B2B environment serving the cosmetic or food industries preferred.
Some experience with the Adobe design suite or knowledge of graphic design principles preferred.

Responsibilities

Develop and execute short- and long-range marketing plans and programs to support profit growth and expansion of company products and services.
Plan and oversee advertising and promotional activities, including print, digital, and events, for assigned market sectors.
Plan and execute regional trade shows, including pre-show promotions and post-show follow-up.
Create content for social media, brochures, websites, and other media as needed.
Evaluate reactions to promotional programs, events, and digital media, and adjust marketing strategy and plans to address changing market and competitive conditions.
Lead Marketing Cloud activities and customer marketing journeys across the Life Science segment, as well as regional corporate needs as they arise.
Establish marketing goals to support market share and profitability of products and services.
Determine and oversee the annual budget for Personal Care and Food/Nutra activities.
Monitor marketing results and take corrective action to achieve objectives within the designated budget.
Provide market and trends research and market analysis for the Personal Care and Food/Nutra segments.
Perform other duties as assigned.