Marketing Manager Consumer Goods

Omya • Cincinnati, OH

1d

About The Position

The Marketing Manager serves as the primary marketing liaison and support for the Consumer Goods Segment, covering Personal Care, Food, and Nutrition. The role develops and executes short- and long-range marketing plans and programs to support profit growth and expansion of company products and services. It oversees advertising, promotions, regional trade shows, content creation, market research, marketing budgets, and customer marketing journeys. The role also evaluates campaign and market responses and adjusts plans to meet changing market and competitive conditions. Travel of up to 15% is expected, domestically and internationally, mostly within the Americas and potentially to Europe for company facilities, customers, exhibitions, or trainings.

Requirements

• Bachelor’s degree in marketing, business, or a related field, such as Food or Cosmetic Sciences.
• At least 3 years of experience in a marketing role.
• Experience planning, executing, and measuring the effectiveness of marketing strategies across multiple channels and audiences.
• Experience planning and conducting primary and secondary market research, including surveys, data collection, and synthesis.
• Experience translating market research into actionable commercial and MarCom strategies.
• Experience creating content for digital and print media.
• Experience working with third-party service providers for creative, content, exhibitions, advertising, and market research.
• At least 3 years of proficiency with Microsoft applications, including Excel, PowerPoint, SharePoint, and Teams, and with CRM software such as Salesforce.
• Ability to travel up to 15% domestically and internationally.

Nice To Haves

• Master’s degree preferred.
• Marketing experience in a B2B environment serving the cosmetic or food industries preferred.
• Some experience with the Adobe design suite or knowledge of graphic design principles preferred.

Responsibilities

• Develop and execute short- and long-range marketing plans and programs to support profit growth and product or service expansion.
• Plan and oversee advertising and promotional activities, including print, digital, and events, for assigned market sectors.
• Plan and execute regional trade shows, including pre-show promotions and post-show follow-up.
• Create content for social media, brochures, the website, and other media as needed.
• Evaluate market reactions to promotional programs, events, and digital media, and adjust marketing strategy and plans in response to market and competitive conditions.
• Lead Marketing Cloud activities and customer marketing journeys across the Life Science segment, as well as regional corporate needs as they arise.
• Establish marketing goals to support market share and product or service profitability.
• Determine and oversee the annual budget for Personal Care and Food/Nutra activities.
• Control marketing results and take corrective action to achieve objectives within the designated budget.
• Provide market and trends research and market analysis for the Personal Care and Food/Nutra market segments.
• Perform other duties as assigned.

Benefits

• Medical, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Internal advancement opportunities.
• Company values-driven organization.
• Safety-first environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level