Product Marketing Manager, Consumer

ID.me • Mountain View, CA

19h • Onsite

About The Position

ID.me is hiring a Product Marketing Manager to shape how individual consumers experience, trust, and complete their digital identity journey. The role focuses on consumer-facing identity verification and management, including the ID.me Wallet, a hub for government services and benefits, and shopping discounts. It is distinct from traditional consumer marketing because many users encounter ID.me through a government or enterprise partner rather than choosing it independently.

The manager owns positioning and messaging for consumer-facing products and verification experiences, translating privacy and security practices into clear, trustworthy communications in partnership with Product, Trust & Safety, and Legal. The role also supports measurable transaction growth through product messaging and lifecycle communications, leads go-to-market plans for consumer feature launches, and represents consumer needs in internal decisions. It owns consumer research and voice-of-customer synthesis and monitors public sentiment and reputation issues related to identity verification and biometric data, coordinating with Communications/PR as appropriate.

ID.me describes its culture as full-time and in-office. Unless a role-specific posting says otherwise, employees work on-site five days per week at an office in McLean, Virginia; Mountain View, California; New York City; or Tampa, Florida.

Requirements

• At least 8 years of experience in product marketing.
• Experience working with Product, Engineering, and Design on launches, product overviews, positioning, and lifecycle marketing.
• Comfort working with funnel and completion metrics, not only brand awareness metrics.
• Experience partnering with Legal, Trust & Safety, or Compliance on external-facing language.
• Excellent written communication skills and comfort working with frequent legal review and redlines.

Nice To Haves

• Exposure to regulated, trust-sensitive, or security/identity categories, such as fintech, healthcare, or insurance.

Responsibilities

• Own positioning and messaging for ID.me's consumer-facing digital identity wallet and verification experience, including clear explanations of collected data, its purpose, and how it is protected.
• Partner with Product, Trust & Safety, and Legal to communicate privacy and security practices in a way that builds consumer trust.
• Drive transaction growth through improved product messaging, in-flow copy, and lifecycle communications.
• Lead go-to-market activities for consumer-facing feature launches, including Wallet updates, commerce and affiliate program expansion, and self-service account features.
• Develop internal messaging houses and external consumer communications that are understandable, distinctive, and consistent across blog posts, social media, the help center, and member support.
• Represent the end consumer within a company whose commercial relationships are B2B and B2G, and raise concerns when partner requirements conflict with consumer trust or usability.
• Own consumer research and synthesize voice-of-customer insights to inform marketing and the product roadmap.
• Monitor and respond to public sentiment and reputation issues related to identity verification and biometric data, coordinating with Communications/PR.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed