Product Marketing Senior - Consumer Lending

USAA•San Antonio, NC

18h•$127,310 - $243,340•Hybrid

About The Position

The Product Marketing Senior on USAA’s Bank Product Marketing team helps shape and implement product-specific marketing strategies to drive growth. The role plans, launches, and optimizes campaigns across multiple channels, with an emphasis on a digital-first marketing lifecycle, test-and-learn initiatives, efficient paid-channel spending, and sustainable growth at an efficient Cost per Account. The position works with Product, Digital, Risk, Analytics, and other stakeholders to align campaigns with business goals and monitor outcomes. This role supports marketing strategy, member research, planning, direct-response marketing, agency management, creative development, compliant execution, analytics, optimization, and performance management. It contributes to marketing plans that deepen relationships with existing members and acquire new members, and provides input on budget allocations across products and channels. The role also supports digital acquisition experiences and adoption of new ways of working, applies knowledge of external digital practices, and keeps USAA’s brand and mission to serve the military community at the forefront of marketing practices. Risks associated with business activities must be identified, measured, monitored, and controlled in accordance with applicable policies and procedures. The position requires working in the office four days per week and may be based in San Antonio or Plano, Texas; Phoenix, Arizona; Colorado Springs, Colorado; Charlotte, North Carolina; or Tampa, Florida. Relocation assistance is not available. The stated salary range is $127,310–$243,340; actual pay may vary by location, experience, and market data. Employees may be eligible for performance-based incentives at the discretion of the USAA Board of Directors. USAA does not provide visa sponsorship for this role.

Requirements

Six years of relevant work experience in financial services, with hands-on experience in conversion channels such as Paid Search, Affiliates, or Direct Mail.
Experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
Business acumen in business operations, industry practices, and emerging trends.
Understanding of Product Marketing, including growth objectives, marketing plans, performance reporting, incremental-growth consumer definition, situation assessment, financial analysis, and marketing strategy.
Understanding of specific laws and rules that govern consumer products.
Effective verbal and written communication skills, with the ability to adjust communication style for different audiences.
Strong analytical skills, including the ability to analyze and evaluate information.
Basic understanding of product-related regulations and risk and compliance requirements.

Nice To Haves

Demonstrated ability to define, drive, and execute strategic marketing priorities, translating broad business objectives into actionable digital and marketing plans that deliver measurable growth in a digital-first environment.
Proven track record of identifying and capitalizing on innovative growth opportunities through a data-driven, experimental approach and leveraging emerging digital trends and technologies.
Ability to proactively manage and influence cross-functional stakeholders, navigate complex organizational dynamics, and articulate marketing’s strategic value to align objectives and optimize resources.
Proven ability to analyze complex data from multiple sources, derive actionable insights, and make decisive, well-informed decisions that drive performance and resolve challenges.

Responsibilities

Support planning of the fully digital-first marketing lifecycle, including strategy, member research, planning, direct-response marketing, agency management, creative development, compliant execution, analytics, optimization, and performance management.
Provide input into the development and implementation of marketing plans and campaigns to deepen relationships with existing members and acquire new members.
Provide management with insights on marketing budget allocations across products and channels to support sustainable growth at efficient Cost per Account and scale.
Provide input into the digital acquisition experience, support adoption of new ways of working, and use storytelling to drive understanding and adoption of change.
Apply knowledge of external practices in the digital space.
Keep USAA’s brand and mission to serve the military community at the forefront of new marketing practices.
Ensure risks associated with business activities are identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Collaborate with stakeholders across teams, including Product, Digital, Risk, and Analytics, to help ensure campaigns meet business goals.
Ideate and implement a test-and-learn agenda, optimize marketing spend in paid channels, and monitor outcomes.