Product Marketing Senior - Consumer Lending

USAA•Tampa, FL

1d•$127,310 - $243,340•Hybrid

About The Position

USAA's Bank Product Marketing team shapes and implements product-specific marketing strategies to drive growth and prioritizes work in alignment with business objectives and market opportunities. The Product Marketing Senior helps improve marketing efforts and accelerate growth by developing and implementing a test-and-learn agenda, optimizing paid-channel marketing spend, and monitoring outcomes. The role plans, launches, and optimizes multi-channel marketing campaigns to drive sustainable growth at an efficient Cost per Account, working with Product, Digital, Risk, Analytics, and other stakeholders to meet business goals. The position supports a fully digital-first marketing lifecycle, including strategy, member research, planning, direct-response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management. The role contributes to marketing plans and campaigns that strengthen relationships with existing members and acquire new members, and provides input on budget allocation across products and channels. It also contributes to digital acquisition experiences and change adoption, applies knowledge of external digital practices, and keeps USAA's brand and mission to serve the military community central to marketing practices. Risks associated with business activities must be identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. The position requires working in the office four days per week and may be based in San Antonio or Plano, Texas; Phoenix, Arizona; Colorado Springs, Colorado; Charlotte, North Carolina; or Tampa, Florida. Relocation assistance is not available. The posted salary range is $127,310–$243,340, with actual salary potentially varying by location and incentives potentially available based on corporate and individual performance and Board discretion.

Requirements

At least 6 years of relevant work experience in financial services, including hands-on experience in conversion channels such as Paid Search, Affiliates, or Direct Mail.
Experience collaborating with partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
Business acumen in business operations, industry practices, and emerging trends.
Understanding of Product Marketing, including growth objectives, marketing plans, performance reporting, incremental growth consumer definition, situation assessment, financial analysis, and marketing strategy.
Understanding of specific laws and rules that govern consumer products.
Effective verbal and written communication skills, with the ability to adjust communication style for different audiences.
Strong analytical skills and the ability to analyze and evaluate information.

Nice To Haves

Ability to define, drive, and execute strategic marketing priorities, translating broad business objectives into actionable digital and marketing plans that deliver measurable growth in a digital-first environment.
Track record of identifying and capitalizing on innovative growth opportunities through data-driven experimentation and use of emerging digital trends and technologies.
Ability to proactively manage and influence cross-functional stakeholders, navigate complex organizational dynamics, articulate marketing's strategic value, align stakeholders with objectives, and optimize resource utilization.
Ability to analyze complex data from multiple sources, derive actionable insights, and make decisive, well-informed decisions that drive performance and resolve challenges.

Responsibilities

Support planning of the fully digital-first marketing lifecycle, including strategy, member research, planning, direct-response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
Provide input into marketing plans and campaigns that deepen USAA's relationships with existing members and drive acquisition of new members.
Provide management with insights on marketing budget allocation across products and channels to support sustainable growth at efficient Cost per Account at scale.
Understand and provide input into the digital acquisition experience, support adoption of new ways of working, and use storytelling to encourage understanding and adoption of change.
Apply knowledge of external practices in the digital space.
Maintain a basic understanding of product-related regulations and risk and compliance requirements.
Keep USAA's brand and mission to serve the military community at the forefront of new marketing practices.
Ensure business risks are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Plan, launch, and optimize multi-channel marketing campaigns and monitor outcomes.