Director, Consumer Growth & Product Marketing

Oscar Health•New York, NY

6d•$198,720 - $260,820•Hybrid

About The Position

Oscar is hiring a Director of Consumer Growth and Product Marketing to accelerate growth across Lucie Health and HealthInsurance.org (HIO.org). The role owns consumer positioning, go-to-market strategy, and integrated marketing programs that drive awareness, acquisition, engagement, and enrollment. The director partners with product, technology, corporate strategy, sales, and other teams to bring consumer offerings to market, optimize digital experiences, and convert consumer demand into revenue growth. The position combines strategic leadership with hands-on product marketing, consumer acquisition, performance marketing, and analytics. The director is expected to translate consumer insights into differentiated messaging and measurable business results in a fast-paced healthcare or consumer marketing environment. The role reports to the Head of Lucie Marketing. This position is based in Oscar’s New York, NY office and follows a hybrid schedule with three office days per week. Thursdays are required in-office; the other two office days are flexible. Travel is required up to 10%.

Requirements

At least 10 years of experience in consumer marketing, digital marketing, growth marketing, or performance marketing.
Experience with paid media, digital acquisition, CRM, or lifecycle marketing programs.
Strong understanding of digital analytics, conversion optimization, and marketing measurement.
Experience working cross-functionally with product, analytics, operations, and creative teams.
Strong project management and communication skills.

Nice To Haves

Experience in healthcare, insurance, financial services, or another consumer-focused industry.
Healthcare or healthcare-related experience, including healthcare consulting, healthcare operations, healthcare finance, or a related field.
Experience in fast-paced environments.

Responsibilities

Define and lead consumer marketing strategy across Lucie Health and HIO.org, including brand awareness, acquisition, engagement, enrollment, and retention.
Translate business goals into an integrated marketing roadmap with priorities, investment plans, performance targets, and resource allocation.
Identify and evaluate growth opportunities across consumer segments, channels, and journeys to drive sustainable acquisition and long-term customer value.
Partner with Product and Technology to shape the consumer experience, influence the product roadmap, and prioritize enhancements that improve adoption, conversion, and revenue.
Use consumer insights, analytics, and marketing performance data to inform product requirements, campaign strategy, and growth decisions.
Develop, execute, and optimize digital acquisition campaigns across paid search, paid social, display, events, and other channels; measure conversion, CAC, lead quality, and ROI.
Partner with Corporate Marketing, Creative, Operations, and external partners to develop and test messaging, creative, audience strategies, and event initiatives that strengthen brand awareness and support growth.