Director, Growth Marketing

OpenX

1d•$180,582 - $212,450•Remote

About The Position

The Director, Growth Marketing owns OpenX’s growth engine, including pipeline-building channels, measurement data, marketing platforms, and the team responsible for growth operations. The role spans multichannel acquisition and AI search visibility, attribution and pipeline reporting to executive leadership, HubSpot and marketing operations, and the digital operations team supporting openx.com. It requires strategic and technical leadership, cross-functional influence, and the ability to translate performance data into clear insights for commercial and executive leadership. The position develops and scales full-funnel demand generation across paid, organic, account-based marketing, and partner channels for publishers, demand partners, and agency and brand buyers. It owns segment-level pipeline targets and reporting, and partners with SDR/BDR leadership on lead scoring, routing, and follow-up. It also leads OpenX’s discoverability across traditional search and LLMs, including AEO/GEO programs, AI referral and pipeline measurement, competitor share-of-voice benchmarking, and improvements to site content, markup, and crawlability. The Director designs and maintains revenue attribution, owns HubSpot as the marketing automation and lead lifecycle platform, and works with Salesforce and Digital Ops stakeholders on the broader marketing and reporting stack. The role delivers recurring executive reporting on pipeline influence, cost per opportunity, and channel ROI; manages and develops the digital operations and web development team; and directs the growth marketing budget, reallocating spend based on performance.

Requirements

10+ years of experience in growth marketing, ideally in adtech, SaaS, or another B2B environment.
Ownership-level fluency in HubSpot, including its AI tools, and the ability to partner effectively with the team owning Salesforce.
Comfort with a BI tool and ability to build attribution logic.
Hands-on experience with AEO/GEO/LLMO, including running a program to improve brand visibility and citation in AI-generated answers.
Working knowledge of how structured data, schema, and site architecture affect classic SEO and LLM crawlability.

Responsibilities

Build and scale a full-funnel demand generation strategy across paid, organic, ABM, and partner channels for publisher, demand partner, agency, and brand audiences.
Partner with the Integrated Marketing team to align messaging and plan development.
Own pipeline targets by segment and report against them monthly.
Partner with SDR/BDR leadership on lead scoring, routing, and follow-up cadences.
Own OpenX’s discoverability across traditional search and LLMs, measuring referral traffic and downstream pipeline influence.
Run AEO/GEO programs, including structured data and schema markup, LLM-readable content architecture, and page-age and link-equity fixes on key landing pages.
Benchmark OpenX’s share of voice in LLM outputs against category competitors and prioritize content improvements.
Partner with content and communications teams to make OpenX.com and resource pages agent-legible, and scale the video program.
Design and maintain a revenue attribution model that accounts for marketing’s role from first touch through closed-won.
Own HubSpot, including its AI tools, as the marketing automation and lead lifecycle engine.
Partner with the Salesforce-owning team and Digital Ops on the broader CRM and BI stack for tracking and reporting.
Deliver recurring executive reporting on pipeline influence, cost per opportunity, and channel ROI.
Lead and develop the digital operations and web development team, setting priorities, running the operating cadence, and managing performance and growth plans.
Build a culture centered on collaboration, scalability, continuous improvement, and business impact.
Direct the growth marketing budget and shift spend across channels based on cost per opportunity and pipeline return.