Director, Global Growth Marketing

Island•Dallas, TX

4d•Onsite

About The Position

Island is hiring a hands-on marketing leader to own and orchestrate its integrated campaign motion. The role is accountable for launching high-performing campaigns and building a repeatable campaign operating system across verticals. It owns the integrated campaign system and shared campaign framework, bringing channel functions together around performance outcomes. Paid and organic channel leaders retain ownership of always-on execution, while ABM owns named-account strategy, tiered account activation, and high-touch account orchestration. The director will develop vertical- and use-case-based campaigns, translate positioning into offers and multichannel activation plans, embed intent data and predictive insights in campaign planning, and lead performance reviews and optimization. Success is measured by pipeline created, opportunities generated, lead quality, funnel conversion, and campaign efficiency. The position works closely with Paid Programs, Organic Programs, Optimization/CVR, Sales, Product Marketing, RevOps, and ABM. This is a full-time, in-office position five days per week, Monday through Friday, at Island’s Coppell, Texas headquarters.

Requirements

Approximately 10 years of B2B SaaS marketing experience.
Proven success running integrated campaigns in sales-led acquisition environments.
Fluency in intent-based targeting, personalization, trigger-based messaging, and predictive analytics.
Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation.

Nice To Haves

Startup or high-growth environment experience.
Experience at companies with $150M+ revenue.
Experience supporting global campaign execution.

Responsibilities

Develop and launch integrated campaigns by vertical and use case.
Translate positioning into offers, landing paths, and multichannel activation plans.
Align paid, organic, lifecycle, and website optimization functions within campaigns.
Embed intent data into campaign planning and account prioritization.
Develop vertical-specific campaign plays aligned with industry challenges and personas.
Operationalize trigger-based messaging and predictive insights within campaigns.
Own weekly campaign performance reviews and optimization decisions.
Improve key conversion rates across the funnel.
Drive efficiency metrics such as cost per opportunity and pipeline per dollar.
Partner with Sales and RevOps to align on quality definitions and feedback loops.
Collaborate with Product Marketing to ensure campaigns reflect differentiated positioning.
Build a repeatable vertical campaign framework, including briefs, targeting, creative systems, launch cadence, and post-mortems.
Develop a scalable campaign team structure supported by disciplined agency use.