Growth Product Manager - Product Marketing

Embedding VC•San Francisco, CA

1d•Hybrid

About The Position

Xnurta is an AI-native retail media and advertising optimization platform built for brands, sellers, and agencies on Amazon and beyond. We combine multi-agent AI systems, advanced predictive analytics, and deep domain expertise to deliver unparalleled advertising performance. This role is crucial for our growth stage, focusing on expanding our reach and impact. The Growth Product Manager will own the entire user journey, from initial awareness to becoming a loyal, indispensable user. This hybrid role combines growth product management, focusing on the user funnel (signup, onboarding, activation, expansion), with product marketing, defining our product's narrative, competitive positioning, and launch strategies. The goal is to integrate these functions seamlessly, driving growth for an AI-native company.

Requirements

3-5 years of experience across growth product management and/or product marketing, with significant depth in both, or a strong aptitude to quickly develop the missing half.
Proven track record of personally shipping growth initiatives: funnel instrumentation, onboarding redesigns, pricing or packaging changes, and statistically rigorous experiments.
Excellent writing skills: ability to communicate clearly, concisely, and specifically, with minimal filler.
Proficiency in data analysis using tools like SQL, product analytics, and dashboards to form independent points of view.
Experience in B2B SaaS, targeting professional buyers with budgets.
Ability to form strong opinions and update them based on data.
Comfort working with a globally distributed team, including potential early morning or late evening calls.

Nice To Haves

Experience in Ad tech, martech, retail media, or e-commerce, particularly with Amazon Ads, DSP, or agency-side experience.
Hands-on experience with AI products, having shipped and marketed products where the model is central, with a focus on building trust over hype.
Product-led growth experience in a company transitioning from a sales-led model.
Mandarin proficiency.
Startup experience.

Responsibilities

Own the activation and expansion funnel end-to-end: signup, connect-your-ad-account, first optimization, first measurable lift, second seat, second brand.
Instrument the funnel honestly to identify and fix drop-off points with engineering.
Run a consistent experiment cadence: hypothesis, sample size, ship, read, kill or scale.
Build self-serve paths into a historically sales-led business, defining the transition points to human interaction.
Own how Xnurta is described, including category, narrative, and key value propositions.
Translate complex technical capabilities (multi-agent optimization, predictive pacing, generative insight) into specific, provable claims, avoiding AI hype.
Maintain a live view of the competitive landscape (Pacvue, Skai, Perpetua, Amazon's tooling) and identify key differentiators.
Collaborate with product and finance on pricing and packaging strategies.
Run product launches end-to-end: tiering, narrative, assets, timing, enablement, in-product announcements, and post-launch adoption analysis.
Define launch success metrics beforehand and report on them transparently afterwards.
Equip sales and customer success teams with effective materials like demo flows, objection handling, proof points, and competitive battlecards.
Engage with advertisers weekly to gather raw feedback and insights.
Feed market insights into the product roadmap with sufficient evidence to influence product direction.
Articulate market demand and the rationale behind it to the product team.