Product Marketing Manager - Consumer & Private Bank

Texas Capital Bank•Dallas, TX

About The Position

The Product Marketing Manager serves as a strategic marketing partner to Texas Capital’s Consumer and Private Bank businesses. The role translates business priorities, client needs, and growth opportunities into integrated marketing strategies, campaigns, and materials that strengthen brand awareness, drive client acquisition, deepen client relationships, support retention, and communicate the value of the bank’s consumer and private banking solutions. The position calls for an understanding of marketing consumer banking products as well as advisory-led, relationship-based financial services to affluent and high-net-worth clients. The manager combines strategic thinking, financial services knowledge, data-driven decision-making, execution discipline, and executive-level storytelling to support business development and improve marketing effectiveness across the customer lifecycle. The role works with business leaders, bankers, product managers, and cross-functional marketing teams to plan and execute marketing programs, measure performance, and recommend improvements. Additional reasonably related duties may be assigned consistent with departmental policy.

Requirements

At least 6 years of experience in financial services marketing.
Bachelor’s degree in business or marketing.
Knowledge of consumer banking, private banking, wealth management, lending, deposits, and financial solutions for affluent and high-net-worth clients.
Strong understanding of digital marketing channels and tactics, including paid media, email marketing, website optimization, social media, content marketing, events, direct marketing, and marketing analytics.
Demonstrated ability to collaborate with cross-functional teams and drive adoption of marketing assets.
Excellent written, verbal, presentation, and storytelling skills, including experience developing executive-ready presentations and leadership communications.
Self-motivation and ability to work independently, with strong organizational skills.
Flexibility in a growing and changing environment.
Experience using collaboration, CRM, marketing automation, and analytics platforms, including Copilot, Asana, Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics.

Nice To Haves

Experience in consumer banking, private banking, wealth management, commercial banking, or related financial services.
MBA.

Responsibilities

Define, maintain, and evolve positioning, audience segmentation, value propositions, and messaging frameworks for the Consumer and Private Bank businesses in partnership with Product and Line of Business leaders.
Develop and manage integrated go-to-market calendars with Marketing, Communications, Events, Digital, and business leadership teams.
Define product marketing strategies that support customer acquisition, relationship deepening, retention, adoption, and business growth.
Partner with business leaders, bankers, and product managers to understand client needs, market opportunities, competitive positioning, business priorities, and sales enablement requirements.
Identify, develop, and manage marketing assets for each stage of the customer journey, from awareness and consideration through acquisition, onboarding, engagement, relationship expansion, and retention.
Develop campaigns, materials, and programs that support business development, client conversations, referral opportunities, center-of-influence engagement, and banker-led growth initiatives.
Partner with content, brand, digital, and sales enablement teams to develop thought leadership, product one-pagers, website content, client testimonials, insights, presentations, banker collateral, and client-facing materials.
Lead cross-channel campaign execution across paid media, social media, websites, email, direct mail, events, sponsorships, banker enablement, and client communications.
Define KPIs and measurement frameworks for campaign performance, engagement, lead generation, banker adoption, pipeline influence, and relationship-deepening opportunities.
Partner with analytics and sales enablement teams to deliver performance reporting, executive summaries, insights, and recommendations to optimize marketing effectiveness.
Develop executive-level presentations that clearly communicate marketing initiatives, business opportunities, and campaign performance to leadership audiences.