The Senior Marketing Associate will join the Consumer Bank Marketing Customer Engagement Campaign Management team to develop and manage customer onboarding and engagement marketing initiatives. The role drives end-to-end creative development, execution, and management of campaigns across digital and direct mail channels, working with internal partners and agencies and incorporating feedback from brand, product, legal, and regulatory reviewers. The position executes omnichannel campaigns across multiple systems and processes, ensuring work is on-strategy, on time, and within budget. It also tracks content updates and annual recertification of in-market materials, manages multiple initiatives under rigorous deadlines, contributes to operational improvements and faster delivery, and recommends ways to optimize campaign results and reduce costs. The role supports efforts to improve the customer onboarding experience and promote retention and financial health.
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Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed