Senior Associate Consumer Marketing Manager

Domino's•Ann Arbor, MI

About The Position

Domino’s Pizza is seeking a marketing manager to activate multi-step, multichannel customer journeys and personalized campaigns that drive customer lifetime value. The role supports the use of Domino’s data and digital channels to deliver relevant consumer experiences and contribute to business growth. The position works with the Manager, Personalization and Customer Lifecycle, and partners across Data Sciences, Data Management, Digital Media, Customer Care, eCommerce, and other functions to shape the strategic roadmap for digital journeys and personalization. It develops targeted campaigns, helps apply machine-learning models in customer-facing experiences, prioritizes eCommerce features and enhancements, and leads cross-functional planning and execution. The role also tracks project milestones, deadlines, dependencies, and progress; contributes information and presentations for Marketing Leadership and advisory boards; and stays current on customer journey practices, technical solutions, and data integration approaches across eCommerce and marketing channels. Successful candidates are expected to demonstrate Domino’s Hungry for MORE Ways of Working: Be Curious, Connect the Dots, Aim High, Shift Fast, and Deliver More.

Requirements

Bachelor’s degree in business, marketing, or a related field.
At least 5 years of experience developing CRM digital experiences at scale.
Familiarity with online marketing tools, including CRM systems and marketing automation tools.
Self-starter with a strong focus on team success across functions.
Strong written and verbal communication skills.
Strong project management and leadership ability.
Ability to analyze data and insights and translate them into effective marketing activation plans.
Proven ability to drive change and adapt quickly.

Nice To Haves

Digital UX experience within the QSR or retail eCommerce industry.
Experience activating machine-learning models, such as Lifetime Value and Next Best Action, in customer-facing experiences.

Responsibilities

Collaborate with the Manager, Personalization and Customer Lifecycle, and partners across Data Sciences, Data Management, Digital Media, Customer Care, and eCommerce to shape the strategic roadmap for digital customer journeys and personalization.
Develop targeted and personalized campaigns designed to strengthen customer acquisition and increase purchase frequency.
Partner with Data Sciences and Decision Science teams to apply machine-learning models and integrate data and models into personalization campaigns and digital customer journeys.
Set and manage the strategic roadmap and prioritization of journey- and personalization-based eCommerce features, offers, enablement, and enhancements.
Lead cross-functional project planning with MarTech Operations, Data Sciences, Data Management, Media, IT, Marketing, Legal, and other partners for multichannel, multistep journeys and personalized or targeted campaigns.
Establish project milestones, deadlines, and dependencies, and track cross-functional progress against agreed plans.
Gather information and help create presentations for Marketing Leadership and advisory boards on program performance and key updates.
Maintain current knowledge of customer journey best practices, technical solutions, and data integration approaches across eCommerce and marketing channels.