Chase Auto Consumer Marketing-Senior Associate

JPMorganChase•Wilmington, NC

About The Position

The Senior Associate on the Chase Auto Acquisition Marketing team supports the strategy, planning, execution, and optimization of integrated consumer campaigns that connect Chase customers with Chase Auto financing and refinancing solutions. The role is part of a collaborative, data-driven consumer marketing team and works across email, owned digital advertising, ATM, paid search, and emerging channels to drive customer acquisition and business growth. The Senior Associate manages initiatives from campaign brief through launch and measurement, partnering with Marketing, Product, Analytics, Creative, Legal, Compliance, and channel teams. The role translates customer and performance insights into actionable recommendations to improve conversion, strengthen the customer experience, and support sustainable business growth.

Requirements

  • 5+ years of experience in marketing, digital marketing, campaign management, or a related field.
  • Experience executing multi-channel marketing campaigns, including email, digital advertising, and/or paid search.
  • Strong project management skills and the ability to manage multiple campaigns and timelines.
  • Strong analytical and problem-solving skills, including the ability to use data to inform decisions.
  • Ability to collaborate and communicate effectively across multiple teams and organizational levels.
  • Strong written and verbal communication skills.
  • Proficiency in Microsoft Excel and PowerPoint.

Nice To Haves

  • Experience in financial services, automotive, lending, or another regulated industry.
  • Experience with owned and paid digital marketing channels, audience segmentation, and campaign optimization.
  • Experience leveraging AI tools to improve efficiency, streamline workflows, and enhance marketing execution.

Responsibilities

  • Support end-to-end campaign planning and execution across email, owned digital ads, ATM, and other Chase-owned channels.
  • Support paid search strategy and execution, including campaign planning, budget management, performance monitoring, and optimization.
  • Manage campaigns from planning and creative development through approvals, launch, measurement, and optimization.
  • Partner with cross-functional teams to develop audience, targeting, messaging, and channel approaches aligned with business priorities and customer needs.
  • Partner with Analytics to evaluate campaign and funnel performance, identify trends, support forecasting, and recommend opportunities to improve results.
  • Collaborate across a highly matrixed organization to align partners, build consensus, and drive initiatives forward.
  • Develop presentations and updates communicating campaign performance, insights, and recommendations to stakeholders and leadership.
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