Senior Associate Consumer Marketing Manager

Domino's Corporate•Ann Arbor, MI

About The Position

Domino's Pizza is seeking a skilled Senior Associate Digital Campaign Marketing Manager to activate multi-step, multi-channel customer journeys and personalized campaigns that drive lifetime value. The role helps unlock Domino's data advantage and accelerate the impact of digital channels by delivering relevant, high-value consumer experiences that support topline business growth. The position collaborates with the Manager, Personalization and Customer Lifecycle, and partners across Data Sciences, Data Management, Digital Media, Customer Care, and eCommerce to shape the strategic roadmap for digital customer journeys and personalization. It develops targeted campaigns to strengthen customer acquisition and increase purchase frequency, and partners with Data Sciences and Decision Science teams to apply machine-learning models and integrate data and models into campaigns and journeys. The role sets and manages the strategic roadmap and prioritization of journey- and personalization-based eCommerce features, offers, enablement, and enhancements. It leads cross-functional project planning, establishes milestones, deadlines, and dependencies, and tracks progress against agreed plans. It also gathers information and helps create presentations for Marketing Leadership and advisory boards on program performance and key updates, while maintaining knowledge of customer journey best practices, technical solutions, and data integration approaches across eCommerce and marketing channels.

Requirements

Bachelor’s degree in business, marketing, or a related field.
5+ years of experience developing CRM digital experiences at scale.
Familiarity with online marketing tools, including CRM systems and marketing automation tools.
Self-starter with a strong focus on team success across functions.
Strong written and verbal communication skills.
Strong project management and leadership ability.
Ability to sift through data and insights and translate them into effective marketing activation plans.
Proven ability to drive change and adapt quickly.

Nice To Haves

Digital UX experience within the QSR or retail eCommerce industry.
Experience activating machine-learning models such as Lifetime Value and Next Best Action in customer-facing experiences.

Responsibilities

Collaborate with the Manager, Personalization and Customer Lifecycle, and cross-functional partners to shape the strategic roadmap for digital customer journeys and personalization.
Develop targeted and personalized campaigns to strengthen customer acquisition and increase purchase frequency.
Partner with Data Sciences and Decision Science teams to apply machine-learning models and integrate data and models into personalization campaigns and digital customer journeys.
Set and manage the strategic roadmap and prioritization of journey- and personalization-based eCommerce features, offers, enablement, and enhancements.
Lead cross-functional project planning for multi-channel, multi-step journeys and personalized or targeted campaigns.
Establish project milestones, deadlines, and dependencies, and track cross-functional progress against agreed plans.
Gather information and help create presentations for Marketing Leadership and advisory boards on program performance and key updates.
Maintain current knowledge of customer journey best practices, technical solutions, and data integration approaches across eCommerce and marketing channels.