Manager of Consumer Marketing

HP•Austin, TX

22h•$110,300 - $159,950

About The Position

This role manages a worldwide team of marketing professionals responsible for consumer marketing initiatives and product marketing for HP’s consumer business. It leads the creative direction and development of product assets and narratives and contributes to the worldwide marketing direction for the consumer business. The role partners with sales, business, and regional marketing teams to bring initiatives to market. It also counsels senior management on consumer marketing, manages program budgets, partner funding, and forecasting, and handles talent management for direct staff. The role develops and executes insights-led consumer marketing initiatives tied to business goals, tracks KPIs and initiative effectiveness, and identifies opportunities for optimization. It oversees research into global market trends, customer needs, and competitive landscapes to inform product narratives and initiatives. It acts as a subject matter expert and recommends process improvements aligned with business tactics and strategy. The position typically requires five or more years of job-related experience or zero to three years of management experience. A four-year or graduate degree in marketing, communications, business administration, or a related discipline is recommended, or equivalent work experience or demonstrated competence. The role is full-time. The stated annual pay range is $110,300–$159,950, with additional opportunities for bonus and/or equity for U.S. candidates.

Requirements

Four-year or graduate degree in Marketing, Communications, Business Administration, or a related discipline, or commensurate work experience or demonstrated competence.
Typically five or more years of job-related experience or zero to three years of management experience.
Experience preferably in social marketing, content marketing and media, data-led planning, or a related field.
Knowledge and skills in analytics, brand management, brand marketing, brand strategy, branding, customer relationship management, data analysis, digital marketing, go-to-market strategy, KPIs, market research, marketing, marketing communications, marketing strategies, new product development, product marketing, project management, selling techniques, social media, and thought leadership.
Cross-organizational skills in customer centricity, prioritization, resilience, team management, and strategic thinking.

Nice To Haves

Preferred experience in social marketing, content marketing and media, data-led planning, or a related field.

Responsibilities

Manage a team of worldwide marketing professionals, overseeing day-to-day operations, staffing, workflow, and budget.
Lead product marketing for the consumer portfolio, including creative direction and development of product assets and narratives.
Develop and execute insights-led consumer marketing initiatives that support business goals and demonstrate clear ROI and improved brand metrics.
Contribute to worldwide marketing direction for the consumer business and translate it into initiatives and assets regional teams can deploy.
Execute program budgets, partner funding, and forecasting.
Lead collaboration with sales, business, and regional marketing partners.
Track KPIs related to content engagement and usage, measure initiative effectiveness, and identify optimization opportunities.
Manage a team conducting research on global market trends, customer needs, and competitive landscapes to inform product narratives and initiatives.
Act as a subject matter expert, identify process improvement opportunities, and recommend changes aligned with business tactics and strategy.
Perform talent management responsibilities, including recruitment, performance management, coaching, and career development.
Counsel senior management on consumer marketing.