Marketing Manager, Consumer - Contract Position

Velcro•Manchester, NH

About The Position

Velcro Companies is hiring a Marketing Manager, Consumer on a 4–6 month contract to cover a maternity leave. The manager will support one of two areas: trade marketing, working directly with the national retail sales team to execute plans and promotions with key retail partners; or product marketing, working with the R&D team on new-product development and line extensions for the consumer portfolio. This position reports to the Sr. Director of Consumer Marketing. In the trade marketing role, the manager supports day-to-day needs for key retail partners, including digital advertising and promotional opportunities, customer marketing initiatives, communications between sales and marketing, planograms, and line review presentations. In the product marketing role, the manager develops short- and long-term product vision based on consumer insights and merchandising strategies, manages line planning, identifies channel and product opportunities, and collaborates with Design, Product Engineering, Consumer Insights, and Sales on concepts, prototypes, and testing. Velcro USA Inc. describes safety as a core value and commits to a safe, healthy workplace, employee development, competitive pay, comprehensive benefits, and generous time off. Employees are expected to complete required safety training, use personal protective equipment, report unsafe conditions, and follow applicable safety protocols. The company is an equal opportunity employer and prohibits discrimination and harassment.

Requirements

For trade marketing: Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
For trade marketing: Approximately 5+ years of trade marketing, shopper marketing, retail marketing, or consumer packaged goods experience.
Direct experience supporting national retail accounts and executing customer-specific marketing plans, promotions, and digital advertising.
Experience working with major mass-market or home improvement retailers, particularly Walmart, Target, Home Depot, Lowe’s, or Ace Hardware.
Ability to partner with sales teams and serve as a liaison between Sales, Marketing, Product, and Creative functions.
Experience developing customer-facing presentations, line review materials, promotional recommendations, and marketing recaps.
Highly organized, collaborative, self-directed, and able to work effectively in a fast-paced or changing environment.
Proficiency with Microsoft Office, particularly PowerPoint and Excel.
For product marketing: Bachelor’s degree in Marketing, Business, Merchandising, Product Management, or a related field, or equivalent relevant experience.
For product marketing: Approximately 7+ years of category management, product marketing, or product line management experience.
Experience developing consumer-driven product strategies, category plans, or product line visions.
Track record managing new-product development or line-extension projects from consumer insight and concept development through launch.
Experience gathering and translating consumer, market, competitive, social media, and retail insights into product pipeline recommendations.
Strong analytical, written, verbal, and presentation skills.
Employees are expected to complete required safety training, use personal protective equipment (PPE), report unsafe conditions, and follow protocols for fall protection, lockout/tagout (LOTO), hot work, and confined spaces.

Nice To Haves

For product marketing: Experience with a consumer goods brand.

Responsibilities

For trade marketing: Support the sales team’s day-to-day needs with key retail partners, including digital advertising, promotional opportunities, customer marketing initiatives, and related activities.
Develop and maintain efficient communications between the sales and marketing teams.
Provide planogram support as needed.
Coordinate line review presentation creation with product, sales, and creative teams.
For product marketing: Create short- and long-term product vision based on consumer insights, merchandising strategies, and new-product development.
Manage line planning by gathering insights and feedback from teams and translating them into product pipeline recommendations.
Identify channel and product opportunities using data, social media, and a network of relationships; serve as the consumer expert for the category.
Work cross-functionally with Design, Product Engineering, Consumer Insights, and Sales to develop concepts, prototypes, and testing.
Perform additional responsibilities as required.

Benefits

Competitive pay and a comprehensive benefits package.
Medical and prescription coverage, with HSA and HRA options.
Dental coverage.
Vision coverage.
Flexible spending accounts.
Wellness and incentive program.
Life insurance.
Short- and long-term disability.
Business travel accident insurance.
Voluntary accident and critical illness insurance.
Employee Assistance Program (EAP).
Retirement savings plan and 401(k) plan with a 5.5% company match and immediate vesting.
Paid vacation time.
Paid sick time.
Paid parental leave.
13 paid company holidays.
Tuition reimbursement program.
Financial wellness benefit.
Employee recognition programs.
Employee resource groups.
Charitable or educational matching gift program.
Employee referral bonus program.