Director, Influencer Marketing (Consumer)

Orchestra•New York, NY

15h•$110,000 - $125,000•Hybrid

About The Position

Orchestra is seeking a Director, Influencer Marketing (Consumer) to lead innovative influencer campaigns connecting brands with culture across areas including sports, fashion, wellness, technology, and more. The role oversees influencer casting, negotiation, contracting, content management, campaign strategy, and reporting, with a focus on authentic partnerships and measurable impact. The Director works with PR and integrated teams to develop storytelling that links online engagement with real-world action, and applies knowledge of social platforms, advocacy strategies, and emerging trends. The position is based in Orchestra’s New York City office on a hybrid basis, with staff working in the office three days per week. The Director also supports new business development, serves as an agency liaison to social platforms and partners, and manages junior staff. The anticipated start date is January 2027.

Requirements

5–7 years of relevant experience in influencer marketing, social media, and/or PR, with a demonstrated track record of success.
Demonstrated ability to develop communication strategies and deliver tangible results.
Strong client management experience, including serving as a trusted senior advisor, managing complex stakeholder relationships, and providing strategic counsel from campaign development through execution.
Understanding of the current social and digital landscape, activation landscape, and advocacy strategies across platforms.
Experience working in highly matrixed organizations and collaborating across teams, disciplines, and client verticals to align priorities and deliver integrated influencer programs.
Deep knowledge of emerging trends and talent, with awareness of what is relevant in culture and society.
Expertise in organic and paid advocacy strategies.
Experience leading influencer programs across activations, including events, creator mailers and gifting, and paid influencer campaigns, from concept and talent selection through execution and amplification.
Ability to manage details, multiple clients, and deadlines while keeping the bigger picture in mind.
Experience managing junior-level staff on a daily basis and managing up to senior executives.
Ability to work independently and in a dynamic, high-energy, team-oriented environment; proactively solve problems and elevate concerns when needed.
Comfort working across industries and connecting similarities among them.
Desire to innovate and test new approaches rather than only follow an established playbook.

Responsibilities

Ideate, build, and execute influencer campaigns, from one-off activations to long-term relationship-based programs, across a range of industries.
Develop client-facing strategies and social media reports on campaign and influencer performance; present results and use insights to optimize future campaigns.
Collaborate with PR and integrated teams to create influencer strategies aligned with brand messaging and campaign storytelling across channels.
Connect online and offline efforts, using digital campaigns to drive real-world action.
Oversee influencer casting, negotiation, contracting, and content management.
Provide strong client service through clear communication, data-driven recommendations, and proactive relationship management.
Monitor emerging platforms, technologies, influencers, and trends.
Foster positive relationships among clients, influencers, and consumers.
Build and maintain influencer partnerships for authentic, engaging branded content; manage outreach, budgets, and negotiations.
Support new business development by fielding calls, drafting scopes of work, and contributing to proposals.
Act as agency liaison with major social platforms, digital influencers, and partner agencies.
Manage junior-level staff members and work with senior executives.