Director, Influencer Marketing (Consumer)
About The Position
Orchestra is seeking a Director, Influencer Marketing (Consumer) to lead innovative campaigns that connect brands with culture across sports, fashion, wellness, technology, and other industries. The role oversees influencer casting, negotiation, contracting, content management, campaign strategy, and reporting, building authentic partnerships that deliver measurable impact. The Director collaborates with PR and integrated teams to create storytelling that connects online engagement with real-world action, and applies knowledge of social platforms, advocacy strategies, and trends to develop effective programs. The position is based in Orchestra’s New York, New York office on a hybrid basis, with staff working in the office three days per week. The anticipated start date is January 2027. The salary range is $110,000–$125,000, commensurate with experience and skills.
Requirements
- 5–7 years of relevant experience in influencer marketing, social media, and/or public relations, with a demonstrated track record of success.
- Demonstrated ability to develop communication strategies and deliver tangible results.
- Strong client management experience, including serving as a trusted senior advisor, managing complex stakeholder relationships, and providing strategic counsel from campaign development through execution.
- Understanding of the current social and digital landscape, activation landscape, and platform-specific advocacy strategies.
- Experience working within highly matrixed organizations and collaborating across teams, disciplines, and client verticals to align priorities and deliver integrated influencer programs.
- Deep knowledge of emerging trends and talent, with awareness of what is relevant in culture and society.
- Expertise in organic and paid advocacy strategies.
- Experience leading influencer programs across activations such as events, creator mailers and gifting, and paid influencer campaigns, from concept and talent selection through execution and amplification.
- Ability to manage multiple clients, attend to detail, meet deadlines, and maintain a broader perspective.
- Experience managing junior-level staff and communicating with senior executives.
- Ability to work independently and in a dynamic, high-energy, team-oriented environment; proactively solve problems and elevate concerns when needed.
- Ability to work across industries and connect similarities between them.
- Desire to innovate and test new approaches rather than rely solely on an established playbook.
Responsibilities
- Ideate, build, and execute multi-faceted influencer campaigns, from one-off activations to long-term relationship-based programs, across industries including sports, technology, real estate, health, fashion, beauty, wellness, and lifestyle.
- Develop client-facing strategies and social media reports on campaign and influencer performance; present results and optimize future campaigns based on insights.
- Collaborate with PR and integrated teams to create influencer strategies aligned with brand messaging and campaign storytelling across channels.
- Connect online and offline efforts, using digital campaigns to drive real-world action and considering the interplay between brand, media, and audience.
- Oversee influencer casting, negotiation, contracting, and content management, providing clear communication, data-driven recommendations, and proactive relationship management.
- Monitor emerging platforms, technologies, influencers, and trends, including Instagram, TikTok, Twitch, Discord, YouTube, Facebook, Twitter, and Snapchat.
- Foster positive relationships between clients, influencers, and consumers.
- Build and maintain influencer partnerships for authentic, engaging branded content; manage outreach, budgets, and negotiations.
- Support new business development by fielding calls, drafting scopes of work, and contributing to proposals.
- Serve as the agency liaison with major social platforms, digital influencers, and partner agencies.
- Manage junior-level staff members and manage up to senior executives.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
