Influencer Marketing Manager

fal•San Francisco, CA

About The Position

fal is seeking an Influencer Marketing Manager to build and own its influencer and user-generated content (UGC) program. The role manages creator partnerships from sourcing and relationship-building through concept development, briefing, negotiation, content review, and measurement, with the goal of making creator work a repeatable growth channel. The program will focus on a curated network of creators, filmmakers, designers, and creative technologists whose work is high-quality and aligned with fal. The manager will develop long-term creator relationships, activate creators around model and product launches, and identify effective content to amplify. The role is part of the Marketing team and works closely with external partners. The position offers compensation of $150,000–$190,000+, equity, and a comprehensive benefits package. fal offers visa sponsorship and relocation assistance to San Francisco.

Requirements

Experience building and running influencer, creator, or UGC programs end to end.
Exceptional creative taste and a high bar for quality across creators, concepts, and content.
Deep familiarity with internet and creator culture across X, TikTok, Instagram, and YouTube.
Strong understanding of generative media and the emerging AI creator ecosystem.
Experience sourcing, briefing, negotiating with, and managing creators directly.
Strong instincts for creator-brand fit and the judgment to prioritize quality and originality over follower count or volume.
Experience managing creator budgets, contracts, usage rights, whitelisting, and paid partnerships.
Highly organized and resourceful, with the ability to manage multiple partnerships at once.

Nice To Haves

Existing network across generative AI, AI filmmaking, design, or creative technology.
Experience with affiliate programs, whitelisting, or partnership ads.
Experience as a creator or on the talent or management side.

Responsibilities

Manage fal’s influencer and UGC strategy and program.
Build a curated network of creators, AI filmmakers, designers, and creative technologists who are a strong fit for fal.
Own creator partnerships end to end, including sourcing, outreach, briefing, negotiation, content review, and measurement.
Develop long-term relationships with creators who can become recurring collaborators and advocates for fal.
Activate creators around model and product launches through early access, sponsored projects, credits, and original concepts.
Maintain a high creative bar across creator work associated with fal.
Build repeatable systems for sourcing, contracting, tracking, and measuring creator partnerships.
Identify strong creator content and amplify what works.