Influencer Marketing Manager

TheSoul Group

3h • Remote

About The Position

TheSoul Group is seeking an experienced Influencer Marketing Manager to join their Influencer Marketing team. This role involves managing the entire process of influencer sourcing, outreach, and negotiation for brand campaigns across various industries. The manager will identify and evaluate creators on platforms like YouTube, TikTok, and Instagram, ensuring alignment with client objectives, target audiences, and budgets. Key responsibilities include creator outreach, negotiating partnership terms, and coordinating contracts for high-quality collaborations. The role requires close collaboration with campaign managers and stakeholders to provide creator recommendations, maintain efficient workflows, and ensure timely and budget-conscious influencer partnerships. A strong understanding of influencer marketing, creator analytics, and industry pricing is essential, along with experience managing creator relationships and negotiating paid brand integrations. Experience in an influencer marketing agency or a dedicated department is highly desirable.

Requirements

• 2+ years of professional experience in influencer marketing, with hands-on responsibility for creator sourcing, outreach, and negotiations for paid brand campaigns.
• Proven experience identifying, evaluating, and securing influencer partnerships across YouTube, TikTok, and Instagram.
• Experience working within an influencer marketing agency or a dedicated influencer marketing department.
• Strong understanding of influencer analytics, including audience demographics, engagement rates, average views, audience authenticity, and brand suitability.
• Good knowledge of influencer pricing models and performance benchmarks, particularly CPM and CPV, with the ability to assess the commercial value of creator partnerships.
• Strong negotiation skills, with experience discussing influencer rates, campaign deliverables, usage rights, exclusivity, and payment terms.
• Familiarity with influencer contracts, commercial agreements, and the documentation required to finalize brand partnerships.
• Experience managing multiple campaigns, creator relationships, and deadlines in a fast-paced environment.
• Familiarity with influencer discovery and analytics tools such as Modash, Oriane, vidIQ, or equivalent platforms.
• Strong proficiency in Google Workspace, particularly Google Sheets, including the ability to organize, analyze, and maintain accurate campaign data.
• Familiarity with project management and communication tools such as Asana and Slack.
• Excellent analytical skills, strong attention to detail, and the ability to make data-driven recommendations.
• Strong organizational and time-management skills, with a proactive approach to problem-solving and the ability to work independently.
• Excellent written and verbal communication skills, with C1-level English proficiency or higher.
• Ability to collaborate effectively with an international team, with sufficient availability for meetings and communication during Central European working hours.

Nice To Haves

• Experience with HubSpot is an advantage.
• Experience managing influencer campaigns across industries such as fintech, cryptocurrency, AI, technology, consumer goods, or mobile applications is a plus.
• Familiarity with AI-powered productivity tools such as ChatGPT or Claude is an advantage.

Responsibilities

• Source and identify relevant influencers and content creators across YouTube, TikTok, and Instagram based on client briefs, target audiences, geographic markets, campaign objectives, and budgets.
• Evaluate creator profiles using audience demographics, geographic distribution, engagement rates, average views, posting consistency, brand safety, and previous brand partnerships.
• Use influencer discovery and analytics platforms such as Modash, Oriane, vidIQ, or similar tools to identify suitable creators and assess their potential value for campaigns.
• Prepare accurate, well-structured creator shortlists, including relevant performance metrics, pricing estimates, and recommendations.
• Manage creator outreach through email, social media, LinkedIn, and talent agencies or managers, maintaining consistent follow-ups and timely communication.
• Negotiate influencer partnership terms, including rates, deliverables, usage rights, exclusivity, and payment conditions.
• Evaluate proposed creator rates against industry benchmarks, including CPM and CPV, to ensure cost-effective partnerships.
• Coordinate the contracting process by documenting agreed commercial terms and ensuring all relevant information is accurately communicated.
• Maintain up-to-date records of creator communications, negotiations, and partnership progress in HubSpot or other relevant tracking systems.
• Manage multiple influencer campaigns simultaneously, ensuring sourcing, outreach, and negotiations are completed within agreed deadlines.
• Collaborate with campaign managers and internal stakeholders to align creator selections and partnership terms with client expectations.
• Maintain accurate creator databases, campaign trackers, and project updates using Google Sheets, Asana, and other collaboration tools.
• Proactively identify potential challenges, communicate project updates, and suggest improvements to sourcing efficiency, negotiation processes, and overall campaign delivery.

Benefits

• Flexible, Part-Time Engagement: This opportunity is offered under an independent service-provider agreement, with an expected workload of approximately 4–8 hours per day, depending on project requirements. You can organise your working schedule independently while maintaining sufficient overlap with Central European working hours to support effective collaboration. Compensation is agreed individually and reflects your experience, capabilities, and the value you bring to each engagement.
• Location Freedom: You can deliver services remotely from any suitable location that supports high-quality outcomes, whether that’s your home office, a co-working space, or wherever you feel most productive and inspired. What matters most is the impact you create and the reliability of your delivery.
• Global Network and Inspiring Projects: You’ll collaborate with a diverse international network of professionals across 85+ countries, contributing to projects that reach vast audiences and help shape the future of digital content. This is an opportunity to work alongside talented specialists, exchange ideas, and be part of meaningful initiatives with real global reach.
• Smooth Collaboration and Project Support: To enable efficient service delivery, we provide modern collaboration platforms, clear project coordination, and streamlined processes. This helps you focus your energy where it matters most, building successful creator partnerships and delivering high-impact influencer marketing campaigns.
• Make a Global Impact: Your expertise will contribute to influencer marketing initiatives for brands across multiple industries and international markets. Join projects that connect creators with brands, reach audiences worldwide, and help shape the future of digital marketing.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed