Influencer/Creator Marketing Manager

Truist•Atlanta, GA

17h•Onsite

About The Position

The Influencer/Creator Marketing Manager will lead the strategy, development, execution, and optimization of influencer and creator marketing programs that support brand and business objectives. This role is responsible for building and scaling a best-in-class creator ecosystem that drives measurable business impact across the consumer journey, with a heavy focus on mid- and lower-funnel performance outcomes. The ideal candidate will champion an always-on creator content ecosystem, leveraging strategic influencer partnerships to deliver authentic, relevant, social-first content at scale. By combining forward-thinking strategy, innovative creator engagement, and performance measurement, they will establish influencer marketing as a critical growth driver and a highly efficient marketing channel. The Influencer Marketing Manager will demonstrate how creator-led content can accelerate speed-to-market, improve content efficiency, and consistently deliver best-in-class creative that drives meaningful mid- and lower-funnel business outcomes, including engagement, consideration, conversion, and revenue growth. Lead a team, including agency partners, responsible for developing and executing social media strategies that support brand and business campaign goals and objectives. Deliver effective and efficient strategies for media planning, audience targeting, channel mix, creative, optimization, measurement and reporting to deliver best in class social media and/or influencer marketing executions.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Seven years of related influencer/creator and/or social media experience or an equivalent combination of education and experience
Deep specialized (SME) and/or broad knowledge within the marketing social media and influencer marketing discipline
Sound and comprehensive understanding of business and organizational strategies and processes managing a process
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
Sophisticated analytical skills and the ability to solve complex technical and business problems
Ability to influence others to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
Expertise with social media channels including Facebook, Instagram, Pinterest, LinkedIn, SnapChat, YouTube, etc.

Nice To Haves

Financial services or related industry experience
Integrated marketing and digital marketing experience
Multi-cultural marketing experience
Experience with delivering national and/or global social media and influencer marketing campaigns

Responsibilities

Lead the development and delivery of multiple concurrent social media and/or influencer marketing campaigns and programs in alignment with enterprise and line of business strategies, goals and objectives.
Oversee execution of content calendars, creative processes, legal/compliance/risk review processes, paid media strategies, measurement and reporting for all active campaigns.
Facilitate scaling brand and company awareness, consideration and conversion through various social media channels, media plans and creative executions.
Ensure brand visual and voice consistency across all social media and/or influencer marketing executions, including multi-cultural campaigns.
Develop and deploy actionable plans to evolve, grow and optimize channel presence and engagement.
Deliver strategic recommendations for innovative social media and/or influencer marketing tactics, initiatives and tech solutions.
Build and maintain partnerships with senior leaders across marketing and the enterprise, as well as with social media channel and agency partners.
Lead end-to-end crisis and incident protocols response when needed.