Influencer Marketing Manager

SPS Commerce•Minneapolis, MN

1d•Hybrid

About The Position

SPS Commerce is seeking an Influencer Marketing Manager to build and lead its influencer, creator, and user-generated content (UGC) marketing program. As part of the Brand Marketing team, this role will extend the brand’s reach and credibility by identifying and nurturing relationships with industry voices, subject matter experts, and internal and external content creators relevant to SPS Commerce’s retail supply chain community. The role reports to the Head of External Communications and works closely with the Social Media Manager and broader Marketing team. It is suited to a creative storyteller and relationship builder who is comfortable using AI tools and keeping up with emerging platforms, trends, and creator economy practices.

Requirements

2–5 years of experience in influencer marketing, social media marketing, or partnership marketing in a B2B technology or SaaS environment.
Supply chain, CPG, or retail domain experience.
Experience identifying, recruiting, and managing relationships with influencers, industry experts, or content creators, including negotiating agreements and managing deliverables.
Working knowledge of FTC disclosure requirements and sponsored-content compliance best practices.
Experience sourcing, evaluating, or producing UGC, including organic founder or creator content and paid or embedded creator placements.
Strong writing, editing, and storytelling skills, including the ability to create compelling briefs and creative direction.
Demonstrated experience using AI-powered tools for influencer discovery, content development, or performance analysis.
Proficiency with social media and influencer management and analytics tools, and ability to translate performance data into actionable insights.
Experience managing budgets and vendor or agency relationships, including tracking spending against deliverables.
Strong project management and organizational skills, with the ability to manage multiple influencer relationships and campaigns simultaneously.
Ability to build collaborative relationships across Marketing, Communications, and Talent Marketing.
Passion for social and influencer marketing, a creative mindset, and interest in emerging platforms, trends, and creator economy practices.

Nice To Haves

Experience with graphic design and video editing platforms such as Figma or Canva to create social media assets.

Responsibilities

Build and own the influencer marketing strategy, including target creator profiles, program goals, and channel priorities aligned with brand and social media objectives.
Research, identify, and cultivate relationships with relevant industry experts, thought leaders, and content creators; lead outreach, negotiation, and onboarding.
Plan and manage influencer campaigns end-to-end, including creator briefs, content concepts, and alignment with brand voice, messaging, and campaign objectives.
Develop a UGC strategy that complements influencer-driven demand generation, sourcing and curating organic founder and micro-influencer content, paid or embedded creator placements, and internally produced formats.
Partner with Brand Marketing leadership to define SPS’s position on emerging or higher-risk formats, such as embedded or paid creator placements.
Manage influencer agreements, deliverable tracking, and payment coordination, ensuring compliance with FTC disclosure guidelines and internal legal and brand standards.
Manage the influencer marketing budget and relationships with influencer agencies, platforms, and marketplaces.
Track and report program performance, including reach, engagement, sentiment, and brand impact, and use insights to refine creator selection and campaign strategy.
Coordinate influencer activity with the Social Media Manager, External Communications, Product Marketing, and Talent Marketing teams.