Influencer Marketing Manager

SPS Commerce•Minneapolis, MN

19h•$72,200 - $97,900•Hybrid

About The Position

SPS Commerce is hiring an Influencer Marketing Manager for its Brand Marketing team to build and lead the company’s influencer, creator, and user-generated content (UGC) marketing program. The role will extend the brand’s reach and credibility by developing relationships with industry voices, subject matter experts, and internal and external creators who resonate with SPS Commerce’s retail supply chain community. The manager will connect influencer partnerships and UGC to measurable impact and work closely with the Head of External Communications, Social Media Manager, and broader Marketing team. The position is hybrid at SPS Commerce’s Minneapolis, Minnesota headquarters or may be fully remote. SPS Commerce describes its working approach as balancing in-person collaboration with remote flexibility.

Requirements

2–5 years of experience in influencer marketing, social media marketing, or partnership marketing within a B2B technology or SaaS environment.
Supply chain, CPG, or retail domain experience.
Experience identifying, recruiting, and managing relationships with influencers, industry experts, or content creators, including negotiating agreements and managing deliverables.
Working knowledge of FTC disclosure requirements and sponsored-content compliance best practices.
Experience sourcing, evaluating, or producing UGC, including organic founder or creator content and paid or embedded creator placements.
Strong writing, editing, and storytelling skills, including the ability to develop compelling briefs and creative direction.
Demonstrated experience using AI-powered tools for influencer discovery, content development, or performance analysis.
Proficiency with social media and influencer management and analytics tools, with the ability to turn performance data into actionable insights.
Experience managing budgets and vendor or agency relationships, including tracking spending against deliverables.
Experience with graphic design and video editing platforms such as Figma or Canva.
Strong project management and organizational skills, including the ability to manage multiple influencer relationships and campaigns simultaneously.
Ability to collaborate and build effective relationships across Marketing, Communications, and Talent Marketing.
Passion for social and influencer marketing, a creative mindset, and interest in emerging platforms, trends, and creator-economy practices.

Responsibilities

Build and own the influencer marketing strategy, defining creator profiles, program goals, and channel priorities aligned with brand and social media objectives.
Research, identify, and develop relationships with relevant industry experts, thought leaders, and content creators; lead outreach, negotiation, and onboarding.
Plan and manage influencer campaigns from start to finish, including creator briefs, content concepts, and alignment with brand voice, messaging, and campaign objectives.
Develop the UGC strategy, sourcing and curating organic founder and micro-influencer content, paid or embedded creator placements, and content formats that SPS can produce internally.
Partner with Brand Marketing leadership to shape SPS’s approach to emerging or higher-risk formats, such as embedded or paid creator placements.
Manage influencer agreements, deliverable tracking, and payment coordination, ensuring compliance with FTC disclosure guidelines and internal legal and brand standards.
Manage the influencer marketing budget and relationships with influencer agencies, platforms, and marketplaces, with a focus on efficient spending and return on investment.
Track and report program performance, including reach, engagement, sentiment, and brand impact, and use insights to refine creator selection and campaign strategy.
Coordinate influencer activity with the Social Media Manager, External Communications, Product Marketing, and Talent Marketing teams and their broader social, PR, and employer brand initiatives.