Vice President, Influencer Marketing (Consumer)

Orchestra Internal Job Board•New York, NY

1d•$135,000 - $150,000•Hybrid

About The Position

Orchestra is seeking a Vice President, Influencer Marketing to lead strategic creator, influencer, and celebrity programs that break through culture and deliver measurable business results. The role calls for a leader who can turn brand ambitions into culturally resonant storytelling, scalable creator ecosystems, and integrated campaigns spanning earned, owned, and paid channels. The Vice President will develop innovative, first-to-market programs and connect social, PR, experiential, partnerships, and performance marketing into cohesive brand narratives. The role includes senior client counsel, campaign leadership from concept through execution, creator and celebrity relationship building, paid and organic integration, performance measurement, and support for new business efforts. This position is based in Orchestra’s New York, New York office on a hybrid basis, with staff working in the office three days per week. The anticipated start date is January 2027.

Requirements

At least 8 years of experience leading strategic creator, influencer, celebrity, or brand partnership programs across multiple industries.
Proven track record developing innovative, first-to-market programs that drive cultural impact and measurable business results.
Deep understanding of the modern influence ecosystem, including organic content, paid amplification, performance marketing, and platform-specific optimization.
Experience combining PR-driven storytelling with data-informed paid strategy to maximize reach and ROI.
Experience managing influencer program budgets and talent and legal contracts, including negotiating fees, scopes, usage rights, deliverables, and partnership terms.
Established network across creators, celebrities, talent agencies, platforms, and cultural tastemakers.
Strong executive presence and client counsel skills, with the ability to turn emerging trends into actionable strategic recommendations.
Demonstrated ability to lead omnichannel programs connecting digital and in-person experiences.
Strong business acumen, including budget oversight, contract negotiation, forecasting, and performance reporting.
Creative, entrepreneurial approach and ability to thrive in fast-paced, collaborative environments while pushing programs beyond the expected.
Passion for staying ahead of emerging platforms, technologies, and cultural shifts, and applying them to differentiate brands.

Responsibilities

Architect and lead integrated creator, influencer, and celebrity strategies across industries, combining organic storytelling with paid amplification to drive awareness, engagement, and business impact.
Develop first-to-market, culturally resonant programs that generate headlines, social conversation, and earned media beyond platform-native content.
Design omnichannel ecosystems connecting social, PR, experiential, partnerships, and media into unified brand moments.
Counsel senior clients on influence strategy, creator partnerships, celebrity collaborations, platform innovation, and cultural trends.
Lead high-profile campaigns from concept through execution, including casting, talent negotiation, contracting, content oversight, and amplification strategy.
Build and maintain relationships with creators, celebrities, talent agencies, and platform partners.
Translate brand objectives into creator-led storytelling frameworks that support cultural relevance and commercial outcomes.
Integrate paid and organic efforts, optimizing content for performance, audience targeting, and cross-channel amplification.
Partner with PR, media, experiential, content, and growth teams to align influencer programming with broader communications and business strategy.
Monitor awareness, engagement, earned impact, and conversion metrics; apply insights to refine strategy and ROI.
Support new business efforts by positioning influencer and creator engagement as a standalone growth driver and an integrated channel.