Vice President, Influencer Marketing (Advocacy)

Orchestra•Washington, NY

14h•$140,000 - $155,000•Hybrid

About The Position

Orchestra is seeking a senior strategist to lead influencer marketing across its Impact & Philanthropy and Public Affairs practices, with support for clients in other sectors as opportunities arise. The role sets strategic vision and develops integrated programs that connect priority audiences with credible messengers, relevant messages and timely moments. It serves as a senior client-advisory role and partners with account teams to build Orchestra’s influencer marketing capabilities while mentoring team members. The position is based in Orchestra’s New York, N.Y. or Washington, D.C. office on a hybrid basis, with team members expected to work in-office at least three days per week. The role is anticipated to start in January 2027. The salary range is $140,000–$155,000, with eligibility for an end-of-year bonus based on firm, team and individual performance.

Requirements

At least 8 years of experience leading influencer, creator, advocacy, social impact, public affairs or integrated communications programs across client sectors.
Proven experience developing influence strategies related to complex issues, causes, policy, advocacy or mission-driven work.
Deep understanding of the modern influence ecosystem, including creators, advocates, experts, community leaders and other trusted voices.
Strong understanding of how culture, public opinion and information move across social and digital platforms.
Experience managing influencer program budgets, talent negotiations and contracts, including scoping, fee structures and deliverables, while meeting client objectives and financial expectations.
Strong judgment on sensitive issues, reputational risk and messenger credibility, and ability to advise senior clients confidently.
Experience leading integrated programs, developing teams and balancing strategic thinking with hands-on execution across multiple clients and priorities.

Responsibilities

Lead integrated creator, influencer and celebrity strategies across Public Affairs and Impact & Philanthropy, and support clients in other sectors as opportunities arise.
Develop culturally relevant programs that translate complex policy, social and philanthropic issues into compelling stories for priority audiences.
Build ecosystems of creators, advocates, experts, community leaders and cultural figures who can credibly shape conversation around key issues.
Advise senior clients on audience and messenger strategy, creator partnerships, cultural moments, reputational considerations and emerging opportunities.
Lead influencer programs from strategy through execution and measurement, including talent identification, vetting, partnerships, content and amplification.
Collaborate with Public Affairs, Impact & Philanthropy and other client verticals, working with PR, digital, research, creative and paid media teams.
Mentor team members and support new business efforts by shaping influencer and creator strategies, contributing to pitches and proposals, and identifying opportunities to expand capabilities.