Vice President, Influencer Marketing (Advocacy)

Orchestra•Washington, DC

1d•$140,000 - $155,000•Hybrid

About The Position

Orchestra is seeking a senior strategist to lead influencer marketing strategy across its Impact & Philanthropy and Public Affairs practices, with opportunities to support clients in consumer, corporate, technology, and other sectors. The role develops integrated programs connecting priority audiences with the right messengers, messages, and moments, using creators, celebrities, advocates, experts, community leaders, and other trusted voices to shape public opinion, build credibility, and inspire action. The Vice President serves as a senior client advisor, partners with account teams, mentors team members, and helps grow Orchestra’s influencer marketing capabilities. The position is based in Orchestra’s New York, New York, or Washington, D.C. office on a hybrid basis, with at least three days per week in the office. The Impact & Philanthropy and Public Affairs teams work with foundations, nonprofits, advocacy organizations, mission-driven institutions, and clients across healthcare, technology, education, infrastructure, land use, economic development, and other sectors. The salary range is $140,000–$155,000, with eligibility for an end-of-year bonus based on firm, team, and individual performance. The anticipated start date is January 2027.

Requirements

At least 8 years of experience leading influencer, creator, advocacy, social impact, public affairs, or integrated communications programs across a range of client sectors.
Proven experience developing influence strategies around complex issues, causes, policy, advocacy, or mission-driven work.
Deep understanding of the modern influence ecosystem, including creators, advocates, experts, community leaders, and other trusted voices.
Strong understanding of how culture, public opinion, and information move across social and digital platforms.
Experience managing influencer program budgets, talent negotiations, and contracts, including scoping, fee structures, and deliverables while ensuring programs meet client objectives and financial expectations.
Strong judgment around sensitive issues, reputational risk, and messenger credibility, with the ability to counsel senior clients confidently.
Experience leading integrated programs, developing teams, and balancing strategic thinking with hands-on execution across multiple clients and priorities.

Responsibilities

Lead integrated creator, influencer, and celebrity strategies across Public Affairs and Impact & Philanthropy, while supporting clients across consumer, corporate, technology, and other industries as opportunities arise.
Develop culturally relevant programs that translate complex policy, social, and philanthropic issues into compelling stories for priority audiences.
Build ecosystems of influence involving creators, advocates, experts, community leaders, and cultural figures who can credibly shape conversation around key issues.
Advise senior clients on audience and messenger strategy, creator partnerships, cultural moments, reputational considerations, and emerging opportunities.
Lead influencer programs from strategy through execution and measurement, including talent identification, vetting, partnerships, content, and amplification.
Collaborate with Public Affairs, Impact & Philanthropy, and other client verticals, working with PR, digital, research, creative, and paid media teams.
Mentor team members and support new business efforts by shaping influencer and creator strategies, contributing to pitches and proposals, and identifying opportunities to expand influencer capabilities across current and prospective clients.