Vice President, Influencer Marketing (Advocacy)

Orchestra Internal Job Board•Washington, DC

1d•$140,000 - $155,000•Hybrid

About The Position

Orchestra is seeking a senior strategist to lead influencer marketing across its Impact & Philanthropy and Public Affairs practices, with opportunities to support clients in consumer, corporate, technology and other sectors. The Vice President will set strategic direction and develop integrated programs that connect priority audiences with effective messengers, messages and moments. The role serves as a senior client advisor, partners with account teams, mentors team members and helps expand Orchestra’s influencer marketing capabilities. The position includes leading programs from strategy through execution and measurement, including talent identification and vetting, partnerships, content and amplification. The Vice President will develop culturally relevant programs that make complex policy, social and philanthropic issues compelling to audiences, and build networks of creators, advocates, experts, community leaders and cultural figures who can credibly influence public conversation. The role is based in Orchestra’s New York, N.Y. or Washington, D.C. office on a hybrid basis, with employees expected to work in the office at least three days per week. Anticipated start date: January 2027. Salary range is $140,000–$155,000, plus eligibility for an end-of-year bonus based on firm, team and individual performance.

Requirements

At least 8 years of experience leading influencer, creator, advocacy, social impact, public affairs or integrated communications programs across multiple client sectors.
Proven experience developing influence strategies around complex issues, causes, policy, advocacy or mission-driven work.
Deep understanding of the modern influence ecosystem, including creators, advocates, experts, community leaders and other trusted voices.
Strong understanding of how culture, public opinion and information move across social and digital platforms.
Experience managing influencer program budgets, talent negotiations and contracts, including scoping, fee structures and deliverables, while meeting client objectives and financial expectations.
Strong judgment on sensitive issues, reputational risk and messenger credibility, and the ability to confidently counsel senior clients.
Experience leading integrated programs, developing teams and balancing strategic thinking with hands-on execution across multiple clients and priorities.
Experience supporting new business efforts through strategy development, pitches and proposals, and identifying opportunities to expand influencer capabilities.

Responsibilities

Lead integrated creator, influencer and celebrity strategies across Public Affairs and Impact & Philanthropy, and support clients in other sectors as opportunities arise.
Develop culturally relevant programs that translate complex policy, social and philanthropic issues into compelling stories for priority audiences.
Build ecosystems of influence across creators, advocates, experts, community leaders and cultural figures.
Advise senior clients on audience and messenger strategy, creator partnerships, cultural moments, reputational considerations and emerging opportunities.
Lead influencer programs from strategy through execution and measurement, including talent identification, vetting, partnerships, content and amplification.
Collaborate with Public Affairs, Impact & Philanthropy and other client verticals, working with PR, digital, research, creative and paid media teams.
Mentor team members and support new business efforts by shaping strategies, contributing to pitches and proposals, and identifying opportunities to grow influencer capabilities.