Product Marketing Manager - Consumer & Private Bank

Texas Capital•Dallas, TX

About The Position

The Product Marketing Manager serves as a strategic marketing partner to Texas Capital’s Consumer and Private Bank businesses. The role translates business priorities, client needs, and growth opportunities into integrated marketing strategies, campaigns, and materials that strengthen brand awareness, drive client acquisition, deepen client relationships, support retention, and communicate the value of the bank’s consumer and private banking solutions. The position calls for an understanding of both consumer banking products and advisory-led, relationship-based financial services for affluent and high-net-worth clients. The manager combines strategic thinking, financial services expertise, data-driven decision-making, disciplined execution, and executive-level storytelling to support business development and improve marketing effectiveness across the customer lifecycle. The role works closely with business leaders and cross-functional marketing teams to deliver coordinated programs and evaluate their results.

Requirements

At least 6 years of experience in financial services marketing.
Bachelor’s degree in business or marketing.
Knowledge of consumer banking, private banking, wealth management, lending, deposits, and financial solutions for affluent and high-net-worth clients.
Strong understanding of digital marketing channels and tactics, including paid media, email marketing, website optimization, social media, content marketing, events, direct marketing, and marketing analytics.
Demonstrated ability to collaborate with cross-functional teams and drive adoption of assets.
Excellent written, verbal, presentation, and storytelling skills, including experience developing executive-ready presentations and leadership communications.
Self-motivated, able to work independently, and strongly organized.
Flexibility in a growing and changing environment.
Experience with collaboration, CRM, marketing automation, and analytics platforms, including Copilot, Asana, Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics.

Nice To Haves

Experience in consumer banking, private banking, wealth management, commercial banking, or related financial services.
MBA.

Responsibilities

Define, maintain, and evolve positioning, audience segmentation, value propositions, and messaging frameworks for the Consumer and Private Bank businesses in partnership with Product and Line of Business leaders.
Develop and manage integrated go-to-market calendars with Marketing, Communications, Events, Digital, and business leadership teams.
Define product marketing strategies that support customer acquisition, relationship deepening, retention, adoption, and overall business growth.
Partner with business leaders, bankers, and product managers to understand client needs, market opportunities, competitive positioning, business priorities, and sales enablement requirements.
Identify, develop, and manage marketing assets for each stage of the customer journey, including awareness, consideration, acquisition, onboarding, engagement, relationship expansion, and retention.
Develop campaigns, materials, and programs that support business development, client conversations, referral opportunities, center-of-influence engagement, and banker-led growth initiatives.
Partner with content, brand, digital, and sales enablement teams to develop thought leadership, product one-pagers, website content, client testimonials, insights, presentations, banker collateral, and client-facing materials.
Lead cross-channel campaign execution across paid media, social media, website, email, direct mail, events, sponsorships, banker enablement, and client communications to ensure a consistent customer experience and effective execution.
Define KPIs and measurement frameworks to evaluate campaign performance, engagement, lead generation, banker adoption, pipeline influence, and relationship-deepening opportunities.
Partner with analytics and sales enablement teams to provide regular performance reporting, executive summaries, insights, and recommendations that optimize marketing effectiveness.
Develop polished, executive-level presentations that communicate complex marketing initiatives, business opportunities, and campaign performance as clear, compelling narratives for leadership audiences.
Perform reasonably related additional duties assigned in accordance with departmental policy.