Marketing Manager I/II, Consumer – Parkinson’s Disease

AbbVie • Mettawa, IL

3d

About The Position

The Marketing Manager I/II, Consumer Marketing, supports the commercialization and growth of AbbVie’s Parkinson’s Disease brand by developing and executing direct-to-consumer (DTC) strategies and tactics that drive disease and brand awareness, consideration, and conversion. The role works closely with Consumer Marketing leadership and cross-functional partners—including Medical Affairs, Regulatory, Legal, Patient Services, Sales, Analytics and Performance Excellence (APEX), and agency partners—to deliver aligned, compliant, and effective consumer marketing programs.

The role combines strategic thinking, analytical rigor, and disciplined execution in a highly matrixed, regulated environment. It offers hands-on experience across a multifaceted consumer omnichannel ecosystem and a broad range of marketing disciplines.

Requirements

• Bachelor’s degree in marketing or a related field, or equivalent experience.
• Marketing experience demonstrating proficiency in core marketing skills, such as creative development, positioning, segmentation, value proposition development, and investment optimization.
• Strong communication, collaboration, and interpersonal skills, including the ability to work effectively with internal teams and external agency partners.
• Strong project management, analytical, and conceptual thinking skills.
• Self-starter with attention to detail, execution, and follow-through.
• Ability to influence and lead without direct authority.

Nice To Haves

• 3–5 years of relevant marketing experience; Manager I/II level is determined by experience.
• Pharmaceutical or consumer packaged goods (CPG) experience.
• Consumer marketing or product management experience, including DTC mass media such as TV, print, radio, and web/digital.
• Experience supporting an on-market brand.
• Experience managing multiple external agencies, including creative, media, digital, database, and CRM partners.
• CRM experience, including direct mail and email, and familiarity with social media platforms and their application in brand marketing.
• Experience in a highly matrixed organization and collaborating with HCP marketing and Sales teams.

Responsibilities

• Develop and manage DTC tactics that drive awareness, consideration, and conversion, especially digital communications such as websites, CRM, social media, paid media, video and audio, and direct mail.
• Support consumer marketing plans aligned with brand and business objectives, ensuring brand strategy is consistently implemented across consumer channels and touchpoints.
• Use market trends, competitive dynamics, consumer insights, and data analysis to inform and refine marketing strategy and patient segmentation.
• Identify opportunities to differentiate the brand and improve patient and care partner education and engagement.
• Support media strategy and performance optimization, including test-and-learn opportunities to efficiently reach key customer segments.
• Support research, including market surveys, focus groups, and consumer interviews, to strengthen positioning, messaging, and differentiation.
• Support campaign measurement frameworks and evaluate performance against brand objectives and ROI.
• Direct and manage agency partners, including scope, day-to-day coordination, and oversight, to deliver high-quality work on time and within budget.
• Manage projects from planning through execution, ensuring deadlines and regulatory and compliance requirements are met.
• Track and manage the consumer marketing budget in collaboration with the team.
• Build expertise in Parkinson’s Disease, the patient journey, competitive landscape, and brand strategy.
• Partner with Medical, Regulatory, Legal, APEX, and Patient Services to develop compliant messaging and tactics that address patient and care partner needs.
• Collaborate with HCP marketing and Sales leadership to incorporate field insights into consumer tactics and communicate brand strategy consistently across HCP and consumer efforts.
• Ensure compliance with AbbVie policies, industry regulations, and legal requirements.
• Demonstrate AbbVie’s Ways of Working, including “All for One AbbVie” and “Make Possibilities Real.”

Benefits

• Paid time off, including vacation, holidays, and sick time.
• Medical, dental, and vision insurance for eligible employees.
• 401(k) for eligible employees.
• Eligibility to participate in long-term incentive programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level