Manager, Consumer Marketing Strategy

Ford Motor Company • Dearborn, MI

5h • $115,500 - $218,100 • Hybrid

About The Position

Develop marketing strategies that build desire and advocacy for Ford. Lead the development and guide deployment of marketing strategies across Ford's strategic business units—including Ford Blue, Model E, Integrated Services, Ford Customer Service Division, and Parts/Accessories—to build and reinforce Ford brand opinion, preference, loyalty, and share in the U.S. market. The role is part of Ford's Marketing, Sales & Service organization, which advances Ford's reputation as a vehicle and mobility services company and supports a trusted customer experience.

This is a leadership level 6 position with a stated salary range of $115,500–$218,100. The position is hybrid, with an onsite requirement of four or more days per week. Visa sponsorship is not available, and candidates must be legally authorized to work in the United States.

Requirements

• Bachelor's degree.
• Strong business and marketing acumen.
• At least 5 years of marketing experience, including omni-channel media and creative strategy.
• Analytical curiosity.
• Problem-structuring skills.
• Understanding of consumer empathy processes.
• Proven track record coordinating and project-leading brand and marketing strategy.
• Must be legally authorized to work in the United States.

Nice To Haves

• MBA.
• Strategy consulting experience.
• Automotive industry experience.
• Deep facility with the Microsoft suite.
• Experience collaborating with advertising, media, and PR agencies.

Responsibilities

• Manage the establishment and evolution of an annual cross-SBU marketing plan to deliver brand and business objectives across marketing, sales, and service initiatives and serve customer needs.
• Lead development of Marketing Special Attention Reviews to diagnose brand and business performance gaps, identify root causes, and develop actionable recommendations.
• Develop insight-led narratives and recommendations to inform senior leadership decisions and drive cross-functional alignment.
• Work closely with media to ensure strategic alignment.
• Coordinate relationships with agency strategy leads.
• Consult on major communications briefs to ensure initiatives have a business-driven purpose and clear, measurable objectives.
• Act as a brand steward to ensure consistent and cohesive application of strategy, cascade the strategy, and provide ongoing support throughout development.
• Work with APP&R and GDIA to set reporting plans and review reports before distribution to ensure valuable, actionable insights.
• Work closely with GCI on consumer and communications research.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Paid parental leave, new parent ramp-up programs, and subsidized back-up child care.
• Family-building benefits, including adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members, and management leases.
• Tuition assistance.
• Employee resource groups.
• Paid time off for individual and team community service.
• Vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager