US Consumer Integrated Marketing Strategy

Dell Technologies•Round Rock, TX

13d•$160,000 - $200,000•Onsite

About The Position

This senior individual contributor role is the connective thread for Dell's consumer marketing strategy. Based in Round Rock, you will own the strategy and integration that ties brand building, consideration creation, and demand conversion together, keeping customers engaged between PC purchases. You will shape how the brand shows up and how Dell wins recommendations through both AI agents and people. You will own the full-funnel US campaign roadmap, build and manage the quarterly activation roadmap across brand building, consideration creation, and demand conversion, architecting how message, vehicle, and audience align at every stage. You will also lead paid, earned, and owned integration for priority moments, launches, and campaign activations, unifying direct and retail marketing to win consumer interest, and create and activate the US Consumer lifecycle and Rewards strategy to grow engagement and long-term retention.

Requirements

10+ years in consumer integrated campaign planning, go-to-market strategy, lifecycle marketing, or related marketing roles
Experience building and managing consumer go-to-market plans that span paid, earned, and owned channels
Working knowledge of both direct/e-commerce and retail channels, and experience partnering with the teams that run them
Strong strategic thinking paired with operational rigor — you can ideate and execute
Highly organized with a track record of managing multiple complex workstreams simultaneously
Proven track record of using data and insights to inform strategy and drive measurable business results
Demonstrated ability to drive alignment and outcomes across teams you don't directly own
Comfortable challenging the status quo and pushing ideas forward across diverse stakeholders
Thrives in autonomous, fast-paced, collaborative environments where energy and passion fuel progress

Nice To Haves

Full-funnel marketing expertise, with deep knowledge of how media mix and creative connect to drive business performance and the ability to build a roadmap that holds together under pressure.
Lifecycle and retention foundation, understanding what drives repeat purchase, customer loyalty, and database growth, and knowing how to segment audiences effectively and design targeted engagements.
Data-driven with creative instincts, digging into performance metrics and consumer insights, translating them into bold, innovative ideas, spotting patterns, identifying whitespace, and crafting strategies that break through the noise.
Comfort with autonomy and ambiguity, thriving when given freedom to operate and the path forward isn't always clear.
A natural connector, loving to work across teams and functions, rallying people around an idea, driving alignment across diverse stakeholders, and bringing energy and positivity to the work.

Responsibilities

Own the full-funnel US campaign roadmap, building and managing the quarterly activation roadmap across brand building, consideration creation, and demand conversion, architecting how message, vehicle, and audience align at every stage.
Build in both acquisition and retention tactics to grow overall buyer participation, and factor in how customers discover and choose Dell through both people and AI agents.
Lead paid, earned, and owned integration for priority moments, launches, and campaign activations.
Partner with vehicle teams to bring it all together as one coordinated activation and create new activations, like events or cross-channel moments, when the opportunity calls for it.
Unify direct and retail marketing to win consumer interest by partnering with retail and e-commerce teams to align direct and retail plans and identify moments where omnichannel activations can drive high impact.
Create and activate the US Consumer lifecycle and Rewards strategy to grow engagement and long-term retention.
Set the strategy for how to keep customers connected to Dell through the 3-4 years between PC purchases, partnering with the email and Rewards teams who execute against it, and integrate that strategy into the broader campaign activation plan.