Manager, Integrated Marketing

Zoro • Chicago, IL

9d • $95,500 - $159,200 • Hybrid

About The Position

The Integrated Marketing Manager is responsible for developing, coordinating, and optimizing integrated marketing programs that support customer engagement, order frequency, and long-term customer value. This role translates customer and business insights into cross-channel marketing plans and coordinates execution with channel owners and other business partners.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent related professional experience.
• Experience developing and executing cross-channel marketing programs involving customer segmentation and lifecycle objectives.
• Experience coordinating multiple marketing initiatives and deliverables across functional teams.

Nice To Haves

• Experience in business-to-business, eCommerce, or multichannel retail marketing.
• Experience with marketing workflow or campaign-management platforms, such as Workfront, and with test-and-learn measurement practices.

Responsibilities

• Develop and maintain the integrated marketing roadmap for assigned customer journeys, merchandising priorities, and seasonal business objectives.
• Coordinate cross-channel campaign planning, including audience selection, content and offer alignment, execution readiness, and performance measurement.
• Partner with customer strategy, content, promotions, category management, merchandising, and pricing teams to develop communication plans supporting priority categories, suppliers, and growth initiatives.
• Advise channel owners on audience, message, timing, and coordinated campaign execution.
• Analyze customer-segment and campaign performance and recommend changes to improve customer engagement and order frequency.
• Establish and improve campaign processes, including intake, creative briefs, quality reviews, documentation, and post-campaign analysis.
• Collaborate with analytics and database marketing teams to design tests, evaluate results, and incorporate findings into future marketing plans.
• Review promotional frameworks, creative direction, and campaign readiness and recommend changes needed to align with business objectives.

Benefits

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.
• Adoption assistance program
• 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
• At least 18 paid time off days annually for full-time employees
• 6 company holidays per year
• 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
• Tuition reimbursement
• Student loan refinancing
• Access to financial counseling, education, and tools
• Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
• Employee discounts and admission to various civic and cultural institutions around Chicago
• Coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views

What This Job Offers

• Job Type: Full-time
• Career Level: Manager