Integrated Marketing Manager
About The Position
Norm Ai, the agentic law company, has a client base with a combined $30 trillion in assets under management. Norm Ai pioneered Legal Engineering, the process that empowers lawyers to build and supervise domain-specific AI agents with Norm’s proprietary suite of no-code software tools. Norm Ai technology is deployed inside many of the largest and most consequential institutions in the world. Norm Ai is also the technology behind Norm Law, LLP, a separate but affiliated AI-native law firm built for the era of agentic AI. Norm Law’s attorneys advise leading institutions across private funds, private equity, venture capital, real estate, registered funds, and financial regulation, using the same legal intelligence platform that powers Norm Ai’s products. AI Fluency: Norm Ai expects all team members to be fluent in AI. Successful candidates actively use AI in their day-to-day work to support thinking, creation, and problem-solving. They use it to improve the quality and speed of their work and to continuously refine how work gets done end-to-end. Candidates should be prepared to demonstrate and discuss their AI usage throughout the interview process, including concrete examples of tools, workflows, and outcomes. We look for practical, hands-on experience, not theoretical familiarity. This Role Norm is looking for an Integrated Marketing Manager to design, orchestrate, scale, and measure integrated marketing campaigns that support our business priorities and drive demand, engagement, and revenue with our target clients. As a key member of our marketing team, you'll build the campaign frameworks and cross-channel motions that connect our content, events, digital programs, and account-based efforts into cohesive journeys that move buyers from awareness to activation. This role requires a sophisticated understanding of marketing with demonstrated success in integrated campaign strategy and execution across the full customer lifecycle. You'll develop and execute comprehensive campaign strategies and create compelling programs that bring to life our brand narrative and company mission.
Requirements
- 3-5+ years of experience in demand generation, integrated marketing, or campaigns.
- Have a track record of successfully building and scaling integrated campaign programs that span digital, events, content, and ABM channels
- Have strong analytical skills and a data-driven approach to campaign optimization and attribution
- Have strong project management skills with experience managing complex, multi-channel campaigns simultaneously
- Are comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action
- Creative and strategic thinking, you can turn a vague idea or goal into a concrete, compelling plan and see it through to execution
Nice To Haves
- Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category
- Scaled integrated marketing programs across channels
- Expertise in 2-3 marketing channels (paid, webinars, content, etc.) with a passion to excel in new ones (AEO, social, etc.)
Responsibilities
- Design and lead integrated campaigns across key audiences and target clients, establishing scalable frameworks and processes that connect digital, events, content, and ABM channels into cohesive buyer journeys
- Create and implement campaign programs including thought leadership moments, paid programming, nurture streams, executive engagement programs, and ABM activations.
- Collaborate with stakeholders across Marketing, GTM, and Norm Law to ensure campaigns align with company-wide strategy while meeting client- and narrative-specific needs
- Coordinate across Marketing to ensure consistent messaging and positioning across all campaign touchpoints
- Manage campaign resources including agency partners, vendors, and internal creative and content stakeholders to deliver programs on time and on budget
- Drive continuous improvement through post-campaign analysis, stakeholder feedback, and data-driven optimization
Benefits
- 401(k) with employer match
- health, dental, and vision coverage
- unlimited paid time off
- free lunch in the office daily
- an employee referral bonus program
- Financial support to ease your move to New York City, designed to make the transition smooth and stress-free.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
