Integrated Marketing Manager

Cleveland Browns•Berea, OH

15h

About The Position

The Integrated Marketing Manager leads marketing messaging strategy across the Club’s owned channels and full-funnel paid media to drive ticket revenue, fan affinity, and one-to-one fan engagement. The role manages day-to-day Owned & Operated channels, including email, SMS, push notifications, team radio, preseason broadcasts, and creator/influencer partnerships, and plans, executes, and optimizes paid campaigns across paid social and connected TV. The position combines performance marketing with brand-building storytelling to support season ticket renewals, schedule release, single-game ticket on-sale, and group sales. Working cross-functionally with Ticket Sales, Content, Digital, Business Analytics, and league partners, the manager ensures channels are optimized against clear KPIs. The role also supports the larger marketing team on-site at home games and special events.

Requirements

Bachelor’s degree in Sport Management, Marketing, Communications, Business, or a related field.
3–5 years of experience in digital marketing, performance marketing, or CRM/lifecycle marketing.
Excellent project management skills and ability to run multiple concurrent campaigns in a fast-paced, deadline-driven environment.
Extensive experience with project tracking software and inputting and tracking marketing campaigns, such as Asana.
Strong written and verbal communication skills for cross-functional collaboration with Ticket Sales, Digital, Business Analytics, Content teams, and league partners.
Strong familiarity with email/SMS/push marketing platforms, such as Eloqua and Attentive, and CRM/ticketing systems, such as Ticketmaster.
Hands-on experience setting strategy for paid social campaigns, including budget management and platform-level optimization.
Analytical mindset and proficiency with Excel/Sheets, Google Analytics, and platform ad managers such as Meta Ads Manager.
Experience integrating influencer/creator partnership campaigns and measuring content performance.

Nice To Haves

Experience in sports or entertainment.

Responsibilities

Own the strategy for marketing messaging across Owned & Operated channels, including email, SMS, push notifications, team radio, and TV broadcast spots, maintaining consistent messaging, cadence, and performance tracking.
Build the email, SMS, and push marketing calendar, including segmentation, automation flows, and A/B testing to improve open, click, and conversion rates.
Oversee campaign strategy and execution for season ticket renewals, schedule release, single-game ticket on-sale, and group sales promotions, aligning paid and owned tactics with revenue targets.
Lead the creative process with internal teams to develop channel-specific video, static, radio-script, and push-copy assets.
Coordinate with the league marketing team to use league-owned assets, co-branded creative, and shared media opportunities.
Develop and manage performance marketing budgets and media plans, allocating spend based on real-time performance data and seasonal priorities.
Plan, execute, and optimize paid media campaigns across paid social, connected TV, programmatic display, and SEO to support ticket sales, membership, and fan affinity program growth.
Manage vendor and agency relationships for paid media buying.
Monitor platform updates, privacy and tracking changes, and emerging channels; recommend opportunities for testing or investment.
Integrate creators and influencers into game-day activations, ticket promotions, and Owned & Operated content amplification.
Monitor, analyze, and report campaign KPIs, including CPA, ROAS, CTR, conversion rate, list growth, and engagement rate, and turn findings into optimization recommendations.
Collaborate with Business Analytics to maintain clean data flow between ticketing/CRM systems and marketing platforms.
Work with Business Analytics on post-campaign recaps and season-long performance reports connecting marketing activity to ticket revenue and fan engagement.
Provide on-site gameday support for all home games and special events, including affinity marketing and other fan-focused events.