Manager, Integrated Marketing
About The Position
The Manager, Integrated Marketing turns company positioning and business goals into coordinated, multi-channel campaigns that reach the right accounts with a consistent story. The role owns campaign planning, messaging, and results, integrating demand generation, content, paid media, account-based marketing, events, and product marketing. It works closely with Sales, Product, and Customer Success, balancing hands-on execution with direction of agencies, freelancers, and teammates. Success is measured by pipeline from new-logo targets; on-time campaign and launch execution with consistent messaging across channels; and conversion from lead to meeting to opportunity by campaign. The role is based at the company’s Minneapolis North Loop office and follows a hybrid model with two in-office days per week.
Requirements
- At least 5 years of B2B marketing experience, ideally in SaaS, martech, or technology-enabled services, including execution of multi-channel campaigns.
- Strong writing and messaging skills, with sound judgment when communicating with senior, non-technical business buyers.
- Working knowledge of demand generation, paid media, content, and account-based marketing, with depth in at least two areas.
- Hands-on experience with marketing automation and a CRM platform; HubSpot is preferred.
- Comfort with data, including building reports, interpreting funnel metrics, and recommending next steps.
- Excellent project management and communication skills.
- Ability to influence without direct authority.
- Must be currently authorized to work in the United States on a permanent, unrestricted basis; the company does not sponsor employment visas.
Nice To Haves
- Experience marketing to enterprise retail, e-commerce, travel, or hospitality brands.
- Background in loyalty, CRM, customer experience, or marketing technology.
- Experience with product launches and account-based marketing.
- Experience managing event sponsorships.
Responsibilities
- Build and run integrated, multi-channel campaigns from brief through launch and results, defining audiences, messaging, channel mix, budget, timeline, and success metrics.
- Translate product and market positioning into campaign narratives, buyer-persona messaging, and launch plans, maintaining consistency across touchpoints.
- Lead go-to-market planning for platform releases and new service offerings, coordinating Product, Sales, and Customer Success on timing, enablement, and announcements.
- Execute email, webinar, partner, and paid media programs, including LinkedIn and Google, and optimize them for pipeline outcomes.
- Create campaign content, including thought leadership, case studies, customer stories, web copy, and sales enablement; write and edit as needed.
- Partner with Sales to run account-based marketing programs for named accounts, connecting advertising, outreach, content, and events.
- Align field events, roundtables, and sponsorships with campaign themes, including pre-event targeting and post-event follow-up.
- Use HubSpot reporting to track attribution and funnel conversion by campaign, share results with leadership, and reallocate effort based on performance.
- Direct agencies, freelancers, and teammates while performing hands-on work where needed.
Benefits
- Medical, dental, and vision coverage.
- Comprehensive paid time off.
- Paid holidays.
- Paid parental leave.
- Retirement savings plans.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
