Integrated Marketing Manager

Southland Credit Union•Rossmoor, CA

1d•$79,000 - $99,000

About The Position

Southland Credit Union is seeking an Integrated Marketing Manager to shape and lead marketing campaigns that attract new Members, strengthen existing relationships, and connect people with financial products and services. Working closely with the VP of Marketing, the manager will help set campaign strategy and lead initiatives from concept through execution and performance evaluation. The role calls for strategic thinking, independent ownership, sound judgment, and the ability to turn organizational priorities and Member insights into measurable results. The manager will lead integrated campaigns across digital advertising, email, websites, social media, direct mail, Financial Center communications, and other channels. They will work with Lending, Operations, Digital Banking, Member Experience, internal teams, marketing specialists, external vendors, Compliance, and other stakeholders to plan and coordinate campaigns, develop briefs, provide creative direction, manage schedules and deliverables, and complete required reviews and approvals. The role also monitors campaign performance and budgets, interprets analytics and behavioral data, and recommends improvements to support acquisition, Member engagement, product adoption, and retention. Campaigns must align with Southland's brand standards, messaging guidelines, and applicable regulatory requirements.

Requirements

Five or more years of progressive marketing experience, including demonstrated responsibility for developing and executing integrated marketing campaigns.
Proven ability to independently lead complex, multichannel marketing initiatives from planning through execution and performance evaluation.
Strong copywriting, editing, and storytelling skills, with experience developing clear, compelling marketing content across digital and traditional channels.
Experience coordinating cross-functional teams, managing multiple project timelines, and driving accountability without direct supervisory authority.
Strong understanding of digital marketing, customer acquisition, lifecycle marketing, audience segmentation, and campaign performance measurement.
Strong analytical skills, including the ability to interpret marketing performance data and translate insights into actionable recommendations.
Experience presenting recommendations and collaborating with stakeholders at various organizational levels.

Nice To Haves

Bachelor's degree in Marketing, Design, Communications, Journalism, Public Relations, Visual Communications, or a related field preferred.
Experience with ActiveCampaign, Kentico, Google Analytics, Google Tag Manager, or similar marketing and analytics platforms.
Understanding of financial services products, marketing compliance, consumer privacy, and advertising disclosure requirements.

Responsibilities

Translate organizational priorities into marketing strategies, campaign approaches, audience plans, messaging, channel selections, and success measures.
Lead integrated campaigns across digital advertising, email, websites, social media, direct mail, Financial Center communications, and other marketing channels.
Use audience segmentation, personalization, testing, and optimization to make marketing more relevant and effective.
Partner with Lending, Operations, Digital Banking, Member Experience, and other departments to identify and develop marketing initiatives.
Lead campaign planning and coordination among internal teams, marketing specialists, and external vendors.
Develop campaign briefs, provide creative direction, and manage timelines, deliverables, stakeholder feedback, and accountability.
Independently make recommendations, exercise judgment, address challenges, manage competing demands, and keep initiatives moving forward.
Monitor campaign performance against objectives and key performance indicators using marketing analytics, behavioral data, and audience insights.
Translate performance findings into recommendations to improve acquisition, Member engagement, product adoption, and retention.
Oversee campaign budgets, monitor expenditures, and recommend adjustments based on performance and business priorities.
Coordinate campaign reviews and approvals with Compliance and other stakeholders to ensure alignment with brand standards, messaging guidelines, and applicable regulatory requirements.