Manager, Integrated Marketing

Keenfinity•Fairport, NY

11h•$100,000 - $120,000

About The Position

Radionix is seeking a Manager, Integrated Marketing, to turn business priorities and product value propositions into coordinated marketing activities and programs that build awareness, generate demand, and support sales growth. This role leads marketing execution across campaigns, communications, digital channels, creative, events, and daily tactical needs. Working closely with product marketing and sales, the Manager ensures each activity communicates clear customer value and contributes to measurable business results. The ideal candidate brings 5–10 years of relevant marketing experience, strong project management skills, and the ability to lead a small team while personally driving execution. The position directly leads marketing operations, graphic design, and events personnel, and coordinates external agencies and vendors as needed. The role translates marketing strategy, product launches, vertical market priorities, and integration partnerships into integrated campaigns; maintains consistent brand messaging; leads digital marketing and demand generation; and oversees events and trade shows. It also identifies practical uses of AI to improve marketing efficiency while maintaining quality, accuracy, and brand consistency. The Manager leads and develops direct reports, manages campaigns and vendor relationships, and reports program objectives, results, spending, and recommendations to the Director of Marketing.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
5–10 years of progressive marketing experience, including responsibility for integrated campaigns or marketing communications.
Experience using AI tools to improve marketing workflows, productivity, and campaign execution.
Experience managing employees and coordinating cross-functional projects.
Demonstrated ability to plan and execute marketing programs across digital channels, content, and events.
Strong writing, editing, creative briefing, and presentation skills.
Ability to interpret campaign data and use findings to improve marketing performance.
Strong organizational skills and ability to manage competing priorities.
Indefinite U.S. work authorization; future sponsorship for work authorization is not available.

Nice To Haves

Experience in B2B marketing, preferably within physical security, technology, manufacturing, or another business with technical products and partner sales channels.
Experience with HubSpot or a comparable marketing automation platform.
Experience supporting product launches, technology integrations, or vertical market campaigns.
Experience connecting trade show activity and digital campaigns to sales opportunities.
Familiarity with website analytics and CRM reporting.

Responsibilities

Translate marketing strategy, product launches, vertical market priorities, and integration partnerships into integrated campaign plans.
Coordinate campaigns across email, website, social media, advertising, webinars, public relations, and events.
Own the integrated marketing calendar, setting priorities and timelines and ensuring consistent execution.
Partner with product marketing to turn positioning and value propositions into campaigns and customer-facing content.
Develop programs that support distributors, dealers, integrators, and end users.
Maintain consistent Radionix branding, messaging, and tone across marketing channels.
Execute development and production of campaign assets, collateral, case studies, presentations, videos, and sales materials.
Manage marketing communications, including customer announcements, newsletters, social media, and media outreach.
Direct creative resources and external partners using clear briefs, feedback, and approval processes.
Lead email marketing, website campaign updates, landing pages, and digital promotion.
Use HubSpot to support campaign execution, lead nurturing, segmentation, and reporting.
Partner with sales and marketing operations to establish effective lead capture, qualification, routing, and follow-up.
Monitor campaign performance and recommend improvements to engagement, conversion, and pipeline contribution.
Oversee planning and execution of trade shows, customer events, partner activities, and webinars.
Connect events to broader campaigns through coordinated promotion, lead capture, and post-event follow-up.
Manage event priorities, vendors, and performance reporting in partnership with events personnel.
Identify and implement practical uses of AI to streamline marketing operations, automate repetitive tasks, and improve efficiency while maintaining quality, accuracy, and brand consistency.
Lead, coach, and develop direct reports; manage workloads, accountability, and collaboration across marketing functions.
Manage assigned campaigns, agency relationships, and vendor performance.
Establish program objectives and report results, spending, and recommendations to the Director of Marketing.